Guidelines

M

®

Office

Microsoft®

Microsoft Office “12” Brand Identity Guidelines
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October 2005

For Microsoft internal use only. Do not send material from this site to any third party. Materials herein are not for use by third parties, including but not limited to OEMs, DSPs, ISVs, IHVs, or resellers. Authorized vendors may only use materials pursuant to an express work request and/oragreement from Microsoft.

MICROSOFT CONFIDENTIAL

Contents Introduction Element overview Brand signature Product signatures Visual elements Primary visual elements Fonts Colors Arc Photography approach Microsoft endorser logo
Secondary visual elements 03 04 05 07 08 09 09 09 10 12 14 15 15 15 16 17

3-D graphics Architectural line art Putting the elements together Examples

© 2005 MicrosoftCorporation. All rights reserved. Microsoft, the Office logo, Tahoma, Verdana, Windows, and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are property of their respective owners.

02 Microsoft Office Brand Identity Guidelines

Microsoft Confidential. For Internal Use Only.

October 2005Introduction
Microsoft® Office has a tremendous history and strong brand equity in the minds of our customers. With the Microsoft Office “12” release, we’ll continue to work to refine what Microsoft Office stands for—a system of integrated and easy-to-use products that enable information work. We want to maintain the positive brand associations we have today while building a deeper emotionalconnection with our customers. For the Microsoft Office “12” release, we have refreshed the Microsoft Office brand identity to generate excitement about the new release and align more closely with the look and feel of our products, while continuing to build equity in some core visuals we’ve invested in for several years: arc, color blend, etc. In addition, some new visual elements have been added toincrease excitement, add depth, and better define the Microsoft Office system moving forward. As Microsoft Office continues to innovate and evolve, it is essential to maintain visual consistency and quality throughout all brand impressions. These guidelines have been created to help you use the visual elements that make up the brand consistently and appropriately in all media and all marketingcommunications made for the Microsoft Office “12” release. Note that these updates do not affect materials you may continue to create for the 2003 release of Microsoft Office. Those materials will continue to use the guidelines and elements posted on Brand Tools. These guidelines are only for use in Office “12” materials that will release on or after February 2006, including Beta 2 and launch readinessmaterials. You should use existing brand guidelines and visuals for any materials not related to the Office “12” release, such as campaigns for the Connected Productivity and Office Professional Solutions GTMs and sustained marketing efforts for the 2003 release.

Microsoft Office By transforming information into impact, it’s how we help information workers, and the companies they work for, to realizetheir potential.

03 Microsoft Office Brand Identity Guidelines

Microsoft Confidential. For Internal Use Only.

October 2005

Element Overview

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Microsoft Office signature

Office

Microsoft®
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Segoe font family

ABCDEFG abcdefg 123 ABCDEFG abcdefg 123

This overview provides a snapshot of the elements that make up the Microsoft Officevisual identity. Each element has been strategically chosen for the way in which it helps define and differentiate Microsoft Office in the marketplace. Brand signature The horizontal version is shown here. The brand signature is comprised of the updated Microsoft Office transformer symbol and Microsoft Office logotype. Fonts The Microsoft Office brand uses the Microsoft Segoe font family. For Microsoft...