Atari has been around since the early days of arcade machines, Atari was the creator of home consoles like the Atari 2600 (VCS), produced a series of 8-bit computers (Atari 400/800 and the series XL / XE) , took part in the 16-bit market with the Atari ST, created the revolutionary (for its time) 64-bit console Atari Jaguar Call us and launched a portable console, theAtari Lynx.
The 70's: The birth of the empire of video games
Founded in the United States in 1972 by Nolan Bushnell and Ted Dabney, Atari can be considered the founder of the video game industry, thanks to PONG. The home version of PONG, which was connected to a TV, was one of the first video game consoles.
Atari Inc. was originally called Syzygy, an astronomical term.However, that name (Syzygy) had already been registered by another company, Bushnell wrote a few words of the game Go, and Atari chose the word meaning "that a tab or a group of cards is in danger of being captured by your opponent. The name "Atari" is also memorable in terms of pronunuciación and writing, in most markets.
Atari secretly in 1973, creates a "competitor" called Kee Games, managedby Joe Keenan. The relationship was discovered in 1974, Joe Keenan did such a good job he was promoted to president of Atari that same year.
Bushnell sold Atari to Warner Communications in 1976 in an estimated $ 28 - $ 32 million, using some of this money to buy the Folgers Mansion. He left the division in 1979. While it was owned by Warner, Atari was getting his biggest hits, selling millionsof consoles Atari 2600 (VCS). At its peak, Atari became the third of the income of the Warner, and became the fastest company of somatostatin in the U.S. (a record that stands to this day.)
The 80's: The consecration of Atari almost
Although Atari almost completely dominated the market for home console, experienced his first competition with the railway in 1980 Mattel'sIntellivision, which made advertising of additional graphics power compared to the Atari 2600. Despite this, the 2600 remained the industry standard because of its superiority in the market, and also the number of titles available for your console.
However, Atari had problems in the early 80's. The division of home computers, game consoles and arcade machines, operating independently within the companyand rarely cooperated with each other. Faced with stiff competition and a price war in the market for computers and consoles, Atari was able to keep his neck on the line for the success of 2600. In 1982, Atari released disappointing altmanete versions of two advertised games, like Pac-Man and ET, causing a mountain of unsold material, pulling prices down. Also in 1982, Atari launched a lawsuitagainst Activision, a competitor in the game development, consisting mostly of ex-Atari employees, which finally opened the market to independent companies that developed games. The market quickly became saturated, further lowering prices. In addition, in December 1982, Atari executives Dennis Groth Ray Kassar and were investigated by "insider trading" (later be known that this was false). LarryEmmons, a senior employee, retired in 1982. He led research and development of a small group of talented engineers in Grass Valley, California. The Atari 5200, released as the next generation of consoles 2600, was based on the Atari 800 computers (although they were incompatible with Atari 800 cartridges), and sales were not up to the expectations of the company. It is rumored that in 1983, inresponse to a massive amount of returns of its products by its distributors, Atari buried millions of unsold copies of cartridges (Pac-Man and ET) in a landfill in the desert of New Mexico.
Still, Atari maintained an enviable position in the global market for video games. They were the number one producer in all markets except Japan, whose market was dominated by Nintendo, who in 1983...