We all had lived our childhood watching the movies that Walt Disney left us as his legacy. Who doesn’t know who Cinderella and MickeyMouse are? and who doesn’t know what happened to Pinocchio´s nose when he lied?
Through all this histories Walter Disney created a world full of magic and fantasy in our minds; where dragons, princessand fairies became true; and what kid wouldn’t love to be able to actually visit this magical place where dreams can come true? I bet this was the main though that cross Walt Disney’s mind when hedecided to create Disney World, also known as Disneyland.
Across this paper Disneyland is going to be analyzed as a product from the Consumer Behavior subject point of view, covering from itsfoundation to the social and cultural impact that it has now in days in our community.
Background and Historical Overview.
Walter Elias Disney was born on December 5, 1901 inKansas City Missouri; same city where he opened his own animation studio called Laugh-O-Gram. So it is more than obvious that he was not only a passionte cartoonist, he was a creative and enterprisingleader. Since his master creation in 1928: The Mickey Mouse, he was creating success after success with all his amazing stories and cartoons that even actual generation of kids recognize; storiesthat had won academy awards such as Snow White and the Seven Dwarfs, Lion King, One Hundred and One Dalmatians and so much more.
On a business trip to Chicago in the late-1940s, Disney drew sketches ofhis ideas for an amusement park where he envisioned his employees spending time with their children. He got his idea for a children’s theme park after visiting Children’s Fairyland in Oakland,California. According to Life Magazine Disneyland officially opened its doors to the general public on July 18, 1955 by Walt Disney himself in Anaheim, California.
In 1967, Roy Disney took over as...