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This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, andsubstantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information.

You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.

Requests for reprints, academic use, and other dissemination of this sample planshould be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526.

Copyright © Palo Alto Software, Inc., 1995-2009  All rights reserved.


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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _________________________ in thisbusiness plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader,may cause serious harm or damage to _________________________.

Upon request, this document is to be immediately returned to _________________________.

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Date

This is a business plan. It does not imply an offering of securities.


1.0 Executive Summary 1
Chart: Highlights 2
1.1Objectives 3
1.2 Mission 3
1.3 Keys to Success 4
2.0 Company Summary 4
2.1 Company Ownership 4
2.2 Company History 4
Table: Past Performance 5
Chart: Past Performance 6
3.0 Services 6
4.0 Market Analysis Summary 7
4.1 Market Segmentation 7
Table: Market Analysis 7
Chart: Market Analysis (Pie) 8
4.2 Target Market Segment Strategy 8
4.2.1 Market Needs 84.3 Service Business Analysis 9
4.3.1 Competition and Buying Patterns 9
5.0 Strategy and Implementation Summary 9
5.1 Competitive Edge 10
5.2 Sales Strategy 10
5.2.1 Sales Forecast 10
Table: Sales Forecast 11
Chart: Sales Monthly 11
Chart: Sales by Year 12
6.0 Management Summary 12
6.1 Personnel Plan 12
Table: Personnel 12
7.0 Financial Plan 137.1 Break-even Analysis 13
Table: Break-even Analysis 13
Chart: Break-even Analysis 14
7.2 Projected Profit and Loss 14
Chart: Gross Margin Monthly 15
Chart: Gross Margin Yearly 16
Table: Profit and Loss 16
Chart: Profit Monthly 17
Chart: Profit Yearly 18
7.3 Projected Cash Flow 18
Chart: Cash 19
Table: Cash Flow 19
7.4 Projected Balance Sheet...