Ice shaved business plan

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This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary 1
1.1 Objectives 1
Chart: Highlights 2
1.2 Mission 2
1.3 Keys to Success 2
2.0 Company Summary 2
2.1 Company Ownership 2
2.2 Start-up Summary 3
Table: Start-up Funding 3
Chart: Start-up 4
Table: Start-up 4
2.3 Company Locations and Facilities 4
3.0 Products 53.1 Product Description 5
3.2 Competitive Comparison 5
3.3 Sales Literature 5
3.4 Sourcing 5
3.5 Future Products 5
4.0 Market Analysis Summary 6
4.1 Market Segmentation 6
4.2 Target Market Segment Strategy 6
4.3 Industry Analysis 7
4.3.1 Competition and Buying Patterns 8
4.3.2 Main Competitors 8
4.3.3 Industry Participants 8
5.0 Strategy and ImplementationSummary 8
5.1 Marketing Strategy 9
5.1.1 Promotion Strategy 9
5.1.2 Distribution Strategy 9
5.1.3 Positioning Statement 9
5.1.4 Pricing Strategy 10
5.2 Sales Strategy 10
5.2.1 Sales Forecast 10
Table: Sales Forecast 10
Chart: Sales Monthly 11
Chart: Sales by Year 11
5.3 Milestones 12
Table: Milestones 12
Chart: Milestones 12
6.0Management Summary 13
6.1 Organizational Structure 13
6.2 Management Team 13
6.3 Personnel Plan 14
Table: Personnel 14
7.0 Financial Plan 15
7.1 Important Assumptions 15
Table: General Assumptions 15
7.2 Key Financial Indicators 16
Chart: Benchmarks 16
7.3 Break-even Analysis 17
Table: Break-even Analysis 17
Chart: Break-even Analysis 17
7.4 ProjectedProfit and Loss 18
Table: Profit and Loss 18
Chart: Profit Monthly 19
Chart: Profit Yearly 19
7.5 Projected Cash Flow 20
Table: Cash Flow 20
Chart: Cash 21
7.6 Projected Balance Sheet 22
Table: Balance Sheet 22
7.7 Business Ratios 23
Table: Ratios 23
Table: Sales Forecast 1
Table: Personnel 2
Table: Profit and Loss 3
Table: Cash Flow 4
Table: BalanceSheet 5
1.0 Executive Summary

Ice Dreams will sell shave ice as its primary product in addition to soft drinks and frosty Latin drinks called licuados. Shave ice is the hottest new dessert since frozen yogurt! Shave ice is heating up rapidly and shows no sign of cooling.

Shave ice has been around for many years, beginning in Asia, then becoming popular in Hawaii. People would shaveice by hand, creating a cold, flaky snow. Then they'd top it with fruit juices to create a refreshing treat. Something this good couldn't remain a secret. In recent years, the taste for shave ice has spread all over the world.

Shave ice is much different than a sno-cone in that it is made by a small counter-top machine that shaves ice rather than grinding it like a sno-cone machine, whichresults in ice so fine that it rivals real snow! The snow is then placed in bowl or cup and filled with high quality tropical fruit flavors. Because the snow is so soft the syrup is held within its tender texture versus settling to the bottom like traditional sno-cones. Since the syrup is absorbed into the snow, it must be eaten with a spoon instead of a straw.

Because shave ice is so tender...