Industrial design is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. The role of an industrial designer is to create and execute design solutions towards problems of form, usability, physical ergonomics, marketing, brand development andsales. The term "industrial design" is often attributed to the designer Joseph Claude Sinel in 1919 (although he himself denied it in later interviews) but the discipline predates that by at least a decade. Its origins lay in the industrialization of consumer products. For instance the Deutscher Werkbund, founded in 1907 and a precursor to the Bauhaus, was a state-sponsored effort to integratetraditional crafts and industrial mass-production techniques, to put Germany on a competitive footing with England and the United States.
Definition of industrial design
The objective of this area is to study both function and form, and the connection between product and the user product as it happens in any other architecture area, being the only difference, that here the professionalsthat participate in the process are all specialized in small scale design, rather than in other massive colossal equipments like buildings or ships. Architects do not design the gears or motors that make machines move, or the circuits that control the movement (that task is usually attributed to engineers), but they can affect technical aspects through usability design and form relationships. Andusually, they partner a whole of other professionals like marketers, to identify and fulfill needs, wants and expectations.
"Industrial Design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer". Design, itself, is oftendifficult to define to non-designers because the meaning accepted by the design community is not one made of words. Instead, the definition is created as a result of acquiring a critical framework for the analysis and creation of artifacts. One of the many accepted (but intentionally unspecific) definitions of design originates from Carnegie Mellon's School of Design, "Design is the process oftaking something from its existing state and moving it to a preferred state."  This applies to new artifacts, whose existing state is undefined, and previously created artifacts, whose state stands to be improved. According to the Chartered Society of Designers, design is a force that delivers innovation that in turn has exploited creativity. Their design framework known as the Design GeneticMatrix determines a set of competences in 4 key genes that are identified to define the make up of designers and communicate to a wide audience what they do. Within these genes the designer demonstrates the core competences of a designer and specific competences determine the designer as an 'industrial designer'. This is normally within the context of delivering innovation in the form of a threedimensional product that is produced in quantity. However the definition also extends to products that have been produced using an industrial process. According to the ICSID (International Council of Societies of Industrial Design), "Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life-cycles. Therefore,design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange."
Industrial design It is critical to the product development process that the industrial design and engineering aspects of a product are considered simultaneously. This can occur via two methods. The most streamlined method is for the product designer to have an...