informe

Marketing strategy
A strategy is a long•term plan to achieve certain objectives. A rnarketing[linkj strategy is therefore a marketing plan designed to achieve martmting objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a rnarketingmix to delight customers. Every organisation needs to have clear marketing objectives, and the major route to achieving organisational goals will depend on strategy. It is important, therefore. to be clear about the difference between strategy and tactics. These terms originate from military use (military strategy before and during a military campaign is the general policy overview of how todefeat the enemy). Developing a strategy involves establishing clear aims and objectives around which the framework for a policy is created. Having established its strategy, an organisation can then work out its day-to-day tools and tacti. to meet the objectives.
Marketing can thus be seen as the process of developing and implementing a strategy to plan and coordinate ways of identifying,anticipating and satisfying consumer demands, in such a way as to make profits. It is this strategic planning process that lies at the heart of marketing.
In 1985, the Chartered Institute of Marketing adopted the dynamic slogan: 'Marketing means Business'
Strategic discipline Marketing is now accepted as a strategic discipline or general management function and in this respect must care for the healthof a business in the future - especially against com.fitive influences. This is because it is increasingly realised that although making a profit is important, an organisation should afso develop its market share and search for brand leadership as well. So the marketer must monitor the profitability of the business and attempt to anticipate the likely trends. At the same time rival companies shouldbe rnonitored a. exarnined for vulnerable points.
Successful marketers must therefore be concerned with every aspect of their business, including future project and other areas of their industry. Successful companies plan five or ten years and more in advan. and often know as much about their competition as they know about thernselves. Marketing is not just a series of business-relatedfunctions. but more wide-reaching than this. ft is a business philosophy designed to develop an attitude of mind which should be shared by everyone in an organisation and is often enhanced by both

Estrategia de comercialización
Una estrategia es un plan a término largo • plazo para alcanzar determinados objetivos. Por tanto, un [estrategia linkj rnarketing es un plan de marketing diseñado paraalcanzar objetivos martmting. Por ejemplo, objetivo de marketing puede referirse a convertirse en el líder del mercado por deleitar a los clientes. Por ello, el plan estratégico es la planificación detallada que implica la investigación de mercados, y luego desarrollar una mezcla rnarketing para deleitar a los clientes. Cada organización tiene que tener claros los objetivos de marketing, y la principalvía para alcanzar los objetivos organizacionales dependerá de la estrategia. Es importante, por lo tanto. ser claro acerca de la diferencia entre la estrategia y la táctica. Estos términos son originarios de uso militar (estrategia militar antes y durante una campaña militar es la visión general de política general de la forma de derrotar al enemigo). El desarrollo de una estrategia implica elestablecimiento de metas y objetivos claros alrededor de la cual se crea el marco para una política. Después de haber establecido su estrategia, una organización puede elaborar sus herramientas y tacti del día a día. para cumplir los objetivos.
Comercialización tanto, puede verse como el proceso de desarrollo e implementación de una estrategia para planificar y coordinar formas de identificar,...