International marketing plan - internal analysis

INTERNATIONAL MARKETING PLAN
INTERNAL ANALYSIS

SANDRA MELANIA MESA VILLALOBOS 1520041070

UNIVERSITY OF IBAGUE
INTERNATIONAL BUSINESS ADMINISTRATION
2008

1.1

MISSION

The organization Santafé is a team highly committed to meeting the needs of their customers, through manufacturing and marketing of clay´s products and complementary for construction activity in Colombia andin the Americas, to generate greater value for the company.

VISSION

Being the best allies of our clients in generating solutions for the construction in America.

ANALYSIS
The company's mission is very important because with this is to show all the work of the company, its segment, the goals and objectives to perform as well as a shared sense of direction and projects like theopportunity to employees, within the company and value-added products or services offered in the company.

The mission has three major characteristics:

• First, focus on goals by the statement. The mission of the brick Santa Fe there is no such statement and an example to be achieved is:
LADRILLERA SANTA FE will produce the best products of the highest quality through manufacturing andmarketing of clay products and complementary to the activities of the construction area in Colombia and Americas.
• Second: Also statements of the mission are emphasized in company policies and values which must be embodied in its mission to secure compliance is an example:
"Being committed to the development and growth of the regions through innovation and better products with excellent earlysolution to our customers' needs along the full support of suppliers allied with commitment and respect in all activities of the company being business leaders.

• As thirdly, defining the powers where the company operates:

❖ Industry: In this case the current mission given to know that the company is in the construction industry.
❖ Competition: In the new mission where the phrase"being leaders in the market," implied that leads regarding their competence.
❖ Customers: The kind of market that works with the company are groups of people engaged and in the middle of the building where the company will do.
❖ Regions: The mission that owns the company is currently the ranking of regions where labor or moves the market for the company, regions or countries. In thecurrent mission is specifically: "in Colombia and the America"

The above characteristics are due to give a series of questions that will make the same company such as: What is our business?, Who is the customer?, What is of value added which will provide the customer?, Are In work that places the company? How will the business against competition? With many more to know whether that is thecompany's mission.

Mission proposal:
The brick Santa Fe will produce the best products of the highest quality through manufacturing and marketing of clay products and complementary to the activities of the construction area in Colombia and Americas, remain committed to the development and growth of the regions through the innovation and better products with excellent early solution to our customers'needs along the full support of suppliers allies, with commitment and respect in all activities of the company being business leaders.

As the vision is a dream at this to see how the future company or to maintain the direction of the company during a period of time of 10 to 20 years and achieved thanks to their work.

Vision Proposal:
The brick Santa Fe in 2018 will be a pioneer in the marketfor all countries of Americas, creating partnerships with our customers and suppliers to generate solutions in building better every day Americas.

CORPORATE VALUES

When designed as a corporate unit, brick Santafé has the commitment and responsibility to unify their basic modes of behavior, which should enhance their own corporate values, in addition to the essentialism own...