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+ Follow Segmentacion de mercados
by escuela de admon on Jun 23, 2010 10,414
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2 Likes Germän Garcia, Gerente Propietario at Despacho de Diseño Grafico "Impacto Visual"
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2 years ago More…Segmentacion de mercados

Presentation Transcript
1. SEGMENTACIÓN DE MERCADOS
2. ¿QUE ES SEGMENTAR?Para determinar cuáles son los segmentos que ofrecen mejor potencial de ingresos y ganancias,es necesario conocer a los clientes de esos segmentos. Esto implica comprender sus necesidades, los beneficios que buscan y sus características de compra.Segmentar es dividir el mercado en grupos...