Mapily catering

Mapily Catering Inc. Latin American fritters and snack-food The new concept and type of business in fast food.
The purpose of the information contained in this presentation, is to show the success of our initial store and to attract possible investors interested in replicate our model in other locations under the franchise model.
Why Franchise
Today, one out of every 3 dollars spent byAmericans for a good or service is spent in a franchise business. Franchising is a wonderful way to go into business for yourself, but not by yourself. A franchise provides franchisees with a certain level of independence when operating their own business and provides an established product or service which already enjoys widespread brand name recognition. (This gives the franchisee the benefits ofcustomer awareness which would ordinarily take years to establish.) A franchise increases your chances of business success because you are associating with proven products and methods. Franchises may offer consumers the attraction of a certain level of quality and consistency because it is mandated by the franchise agreement. At Mapily's, franchising is an example of teamwork at its best we bringtogether the talents of our dedicated corporate staff and management team with the hard work and entrepreneurial spirit of our franchise partners at the local level to serve our guests.
Contact: Raul Valencia, Owner and new Business Development Director. Tel: 407.545.8003 email: sosraul@gmail.com
Table of contents Executive Summary 1.1 Objectives 1.2 Mission 1.3 Key to Success Company Summary 2.1Company Ownership 2.2 Start-up Summary 2.3 Company Locations and Facilities Products 3.1 Product Description 3.2 Competitive Comparison 3.3 Sales Literature 3.4 Sourcing 3.5 Technology Market Analysis Summary 4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 Industry Analysis 4.3.1 Industry Participants 4.3.2 DistributionPatterns 4.3.3 Competition and Buying Patterns 4.3.4 Main Competitors Strategy and Implementation Summary 5.1 Strategy Pyramid 5.2 Value Proposition 5.3 Competitive Edge 5.4 Marketing Strategy 5.4.1 Positioning Statement 5.4.2 Pricing Strategy 5.4.3 Promotion Strategy 5.4.4 Distribution Strategy 5.4.5 Marketing Programs 5.5 Sales Strategy 5.6 Strategies Alliances Management Summary 6.1 Personnel Plan 6.2Organizational Structure 6.3 Management Team 6.4 Management Team Gaps Financial Plan 7.1 Long-term Plan 7.2 Projected Profit and Loss
Executive Summary The purpose of this business plan is to provide the most important information to open a Latin America Fast Food Store franchise in Orlando, Florida under the Mapily Catering name.
The franchiser, "Mapily Catering Inc.," is one of the fastestpromising franchises in North America due that the Latin America Patties has gained worldwide popularity, both as a delicacy and a fast food. Sales in the first year of operations topped $100,000 in its first store. The shop is positioned like a Latin America Snack-Food store targeting customers that want tasty food in an informal, warm and friendly atmosphere. This segment of the market is attunedto the health benefits of our baked patties and the different flavor of our fritters. Based in the daily experience we have in our store, our customers are paying the fair price of our products without any objection. Our goal is to be tasty choice at fair prices in the Orlando Metro area. To succeed with our goal, we will sponsor local events. We will build roots into the community. We will alsomarket our products with advertising in local businesses, to local hotels, and offer catering services through our stores.
1.1 Objectives Our first objective is to open any Franchise restaurant 2 months from the day that the site is confirmed by the realtor. Example: if the site is confirmed in October, therefore our goal is to be up and running by December. Our P&L and Balance Sheet all begin...