Marketing

Marketing Strategy and Publicity

1. Marketing Strategy : Innovation strategy

The position of Keith’s Industry on the market has always been remarked by the research and development of newtechnologies and its business model innovation. The lunch of body power comes to reaffirm Keith’s innovation image face to the customer and also to project Keith’s mark as a pioneer as the first andunique company to concept, create and bring to market the body power.

2.1. Advertising strategy and branding ideas

* Buzz marketing before launch: Articles in innovation and informaticsspecialized blogs and sites; videos forums in the company’s website and YouTube’s as well.

* Launch in New Technologies and innovation fairs – Emphasis on the innovative advantages of bodypower:

* Self-sufficiency – independency of electricity and cables.
* Styled, portable, confortable (light and flexible) - it really feels like you are wearing nothing. ( Recharge yourcellphone, Ipods,mp3… at any time in any place, all you need is yourself)
* Money saving – reduction of electricity consume.
* Environmental friendly – by reducing the consummation ofelectricity people are helping to prolong the use of unsustainable energies.

* Partnership with mobile network operators: (billboard advertising)
* The objective is to emphasize theadvantage of body power as an any-time and any-place prompt charger to all different types of mobiles; to have access to the mobile network operator’s stores as a specialized sells point of Body Power. Exin France: Orange, SFR, Bouygues.

* Broadcast advertising: Internet and Television.
* Banners on related shopping websites.
* Mainstream television advertising
* Emphasison Self-sufficiency – independency of electricity and cables.
* Styled, portable, confortable (light and flexible) - it really feels like you are wearing nothing. ( Recharge your cellphone,...