Informative: it advertises new products, which many people might be ignorant of them. It appears the UNIQUE SELLING POINTS (USPs)
Competitive: It is the type of advertisingthat try to sell a product at the expense of others products. It is usually used when there are two products that compete, so one wants to sell more by reducing the other’s sells.
Persuasive: Theaim of its type is to sell the product by creating an artificial need, so the consumers will want to fulfill that “need”, they will think that they need this product.
Generic: It is where a group ofmanufacturers get together to promote a product type rather than an individual brand.
Corporate: In this type of advertising, a company, rather than its products, is advertised.
The seven P’s ofmarketing:
People: Involve customer research. It’s important because it’s the people who are going to buy the products.
Planning: Research must be analyzed, and a strategic plan has to beformulated so that the marketing objectives can be fulfilled.
Product: involves the developing of a new product. It’s important because nobody will buy a product that don’t like.
Price: Generates income.It’s important because people will buy if the product matches with the price.
Place: Effective distribution means getting your product into the right places. It’s important because nobody will buy asurfboard in Bariloche, for example.
Promotion: AIDA: A attract the Attention
I stimulate the Interest
D create DesireA encourage Action by customers to buy
Involves advertising, public relations, exhibitions…
It’s a covert(undercover) marketing operation conducted by an undercover marketer.
Advantage: the customer doesn’t have the pressure of buying the product.
Disadvantage: they are tricking people. They appear to be...