Mercado masculino

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  • Publicado : 17 de agosto de 2012
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Moda masculina

La idea en el mundo de los negocios, es siempre crear nuevos nichos no explotados, que permitan rápidos crecimientos económicos y la recuperación de las ganancias en tiempos récord. La moda no es una excepción. El mercado de la moda masculina ha sido el nicho que los empresarios textiles han sabido aprovechar e identificar como un mercado fructífero y seguro, sobretodo sitomamos en cuenta que su crecimiento ha sido de un 14%, en comparación con el crecimiento del mercado de vestuario femenino que se ha estancado en un 8%.

Y claro, si decimos un crecimiento de un 14%, no estamos hablando de algo insignificante, estamos hablando de que el mercado de la moda masculina, sólo en moda de lujo, generó más de 190.000 millones de euros en ganancias según informó el diario ElPaís. Entonces, cuando sonó el dinero y los empresarios se dieron cuenta de que aquí había un mercado creciente, agarraron todas sus maletas y pusieron sus energías en aumentar aún más el mercado de la moda masculina. Así por ejemplo, LVMH, uno de los mayores conglomerados de la moda de lujo (tiene a Givenchy, Dior, Bulgari, entre otras firmas), puso a Antoine Arnault, uno de los hombres mejorvestidos del mundo y heredero de este conglomerado, a la cabeza de un proyecto que pretende hacer de LVHM el dueño y señor del mundo de la moda masculina.

Sometimes you slip on that new shirt and it just doesn't feel right. But what is it? Is it the sleeve length? The collar? The way it looks with a blazer? Well, the confusion ends today.

I've devised the following rules and tips for how basicclothing items should fit your body. And while what you wear and how you wear it changes over time, these tips are timeless. After all, getting clothes to feel right goes hand in hand with getting clothes to look right.

button-down shirts
Sleeves & cuffs

Dress shirts tend to shrink after a few washings, so before buying and getting a shirt tailored, make sure the sleeve is slightlylonger in order to counteract any eventual shrinkage.

So what's the right length when it comes to shirt sleeves? They should cover your wrist and reach the beginning of your thumbs.
As well, your cuffs should be tight enough to prevent them from slipping down your wrist.
If you opt to leave your button-down shirt untucked, it should hang just above your pants zipper (at back pocket level).
Whenwearing a jacket and extending your arms, the sleeves should land between a half-inch and one inch past the jacket. Anything longer is cause for tailoring or buying a smaller shirt.
Collars & shirts

If the shirt's seams meet at the shoulder, you know it fits quite well.

Your forefinger should be able to fit in between your collar and your neck when the shirt is buttoned to the top.
Thecollar's tips and outer edge should be covered by your blazer or suit jacket's lapels. To ensure that this happens, always fit your dress shirts and button-downs before fitting your jackets and blazers.
blazers

The blazer or jacket's sleeve should rest at your thumb knuckle when your arm is extended, and the blazer or jacket should cover your backside.

The blazer/jacket's collar shouldleave about a half- inch of your dress shirt's collar visible.
If you plan on wearing your sports jacket frequently over sweaters, bring a thin or regular knit sweater with you when trying on or tailoring the blazer or suit jacket.
pants
Trousers

Determining whether you have the right fit when it comes to slacks is fairly simple. Try them on without shoes; they should just touch the floor. Withshoes on, the back part of your pants should barely touch the ground (one rule of thumb is that pants should break at about 1/3 of the way down the shoe). And if you need one more sign that your slacks might not fit well, remember that your socks should not show when you walk.

When belting slacks, don't pull too tight, or you risk bunching up the fabric around your midsection. This will make...
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