Mission Of A Company
It is the reason for the company, which is why it is determining existe.Asi the / basic functions that the company will perform in a given environment to achieve this mission.In the mission is defined: the need to satisafcer, customers achieve, products and services to offer.
Mission characteristics
The characteristics that have a mission dede are wide, concrete,motivating and possible.
Elements that complement the mission
With a mission to know the business that the company is dedicated today, and to what businesses or activities can take with yourfuture, so you should also go hand in hand with the vision and values.
Vision: a complementary element to them the mission that drives and energizes the actions carried out in the company. Helpingthe strategic purpose is fulfilled.
Values: the mission must also be involved values and principles that companies have, for anyone who has anything to do with the organization (employees,competitors, customers, etc.) know the features of it.
Types mission
Missions wide: this type allows some leeway leave very flexible to the company, which can cause confusion, because the members of thecompany has no clear vision of the organization.
Very narrow missions: the ability to limit the future development of the organization, allowing it to focus on one direction, avoiding confusion.The importance of the mission
It is essential that the mission of the company is properly raised by allowing:
Define a clear corporate identity and determined to help establish the personalityand character of the organization, so that all members of the company identified and respected in each of their shares.
It gives the opportunity for the company to know what your potentialcustomers, because once it has established corporate identity, resources and capabilities, as well as other factors of the company, it is much easier to approach customers who were omitted in strategy...
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