Peru’s IT spending is forecast to grow again in 2011, with a strong economic recovery lifting IT investment, despite some businessenvironment concerns. The PC market achieved double-digit growth in 2010, fuelled by notebooks. Government ICT spending also accelerated towards the end of 2009 and should be maintained despite someexpected impact from presidential elections in April 2011.
Peru has one of the smaller IT markets in the Latin American region, but spending is projected to increase at a CAGR of 14% over the 2011-2015period, making it one of the highest growth global IT markets. Total spending on IT products and services is forecast to approach US$2.3bn by 2015.
The Peruvian IT market has a significantgeographic digital divide, with largely untapped markets beyond the capital Lima, which accounts for at least 80% of all PC sales. Per capita IT spending is projected to grow to US$77 by 2015, from aroundUS$49 in 2011. The regional structure of the market will evolve, with slower growth likely in Lima, compared with the Peruvian provinces.
Industry Developments Government spending on IT services islikely to be maintained in 2011, ahead of the presidential election. Areas of opportunity could include health, pensions, tax and e-government projects, as well as affordable computer and other digitaldivide programmes.
Delivery of the government’s computers for schools programme underwent a deceleration in the first half of 2010. After procuring around 300,000 units through the programme in2009, the government reported logistical difficulties with estimates that only around 50% of the computers made it into schools.
Competitive Landscape Multinational vendors continued to dominate thePC market in 2010, with the growth rate of notebook imports outpacing that of general notebook sales. US leader HP was the leader both in the imported notebook category, and took top spot in the...