Plan de negocios para cacao

BUSINESS PLAN

Financial evaluation of cacao export for:

APPROCAP

Piura, Peru August 2010 Performed for Swisscontact by MBA students at: Vlerick Leuven Gent Management School (Belgium)
Linh Vo Hjortur Valgeirsson Dong Ji

TABLE OF CONTENTS

1.

Introduction............................................................................................................ 3
1.1. 1.2. 1.3.1.4. The organization....................................................................................................... 3 Cacao Processing ...................................................................................................... 4 Main issues facing APPROCAP............................................................................... 7 Objectives of the business plan............................................................................ 9

2. 3. 4. 5.

Sales Plan / Collection Plan .............................................................................. 10 Organization Structure ...................................................................................... 11 Financial Plan....................................................................................................... 13 Sensitivity Analysis ............................................................................................. 18
5.1. 5.2. 5.3. 5.4. Breakeven vs. Processing Yield .......................................................................... 18 Contribution Margin/Breakeven vs. Drawback ............................................. 19 ContributionMargin/Breakeven vs. VAT ........................................................ 20 Net profit/Breakeven vs. Baba processed % .................................................. 21 Conclusions .............................................................................................................. 23 Recommendations................................................................................................. 23

6.

Conclusions & Recommendations .................................................................. 23
6.1. 6.2.

2

1. Introduction 1.1. The organization

Asociación de Pequeños Productores de Cacao de Piura (APPROCAP), is an organization of 300 small cacao producers in Piura. The objective of the organization is to improve the production of cacao, to promote sales of thecacao produced by the farmers and to improve the life of farmers and their families on an economical and social level. The organization has headquarters in Bigote that also serves as a collection and processing center for the cacao, the processing capacity of Bigote is 10.000 kg per month. Five other smaller collection centers (4.000 kg capacity each) have been donated to APPROCAP but are not inuse mainly because of lack of qualified staff to run them. The organization produces both conventional cacao and special cacao, which is exported mainly to Europe. The exporting figures of the organization for the last 5 years are demonstrated in the graph below. One container of exported cacao is 16.000kg, which means that the current capacity of APPROCAP is 3-3,5 containers per year.

60,00050,000 40,000 30,000 20,000 10,000 0,000 25,295

56,452

53,056 41,630 43,230

2005

2006

2007

2008

2009

Figure 1 APPROCAP cacao export in kg

3

1.2.

Cacao Processing

In order to grow effectively the cacao plant needs optimal amount of humidity, heat and shadow. The plant needs to be protected with shadow to protect against to much sunshine, for this reason the cacaoplant is often grown next to other trees and banana plants. A regular precipitations ( of 100 mm month ) is necessary however short periods of drought can be compensated with frequently cloudy skies combined with high humidity. The optimal mean temperature is 25 °C. Main harvesting season of cacao starts in January and lasts until June.

Cacao beans covered in baba

During harvesting the...