Plan de negocios

Páginas: 15 (3566 palabras) Publicado: 19 de febrero de 2012
This document is solely for the use of NetLogistik. No part of it may be circulated, quoted, or reproduced for distribution without prior written approval from NetLogistiK.

Este plan de negocios fue donado por NetLogistik a Endeavor México


Business Plan- Draft

May 28, 2000

This report is confidential. No part of it may be circulated, quoted, or reproduced fordistribution without prior written approval from Emerald Internet Ventures.

Confidential - Emerald Internet Ventures


Executive Summary 1. Industry overview • • • • • Business concept NETLogistiK product offering Competitive landscape Financials Implementation



Confidential - Emerald Internet Ventures


What is the Business Concept?
NETLogistiK isan electronic logistics marketplace Ù NETLogistiK will develop an Internet based B2B logistics marketplace in Latin America with the objective of allowing shippers t o manage and contract their freight transportation needs more efficiently. NETLogistiK will focus on the medium/large cargo market. The line of service will range from single to multiple truckload shipments.

What is theopportunity?
The market is attractive – large, fragmented and inefficient Ù The Latin American for-hire transportation market is calculated at $50-60 billion Ù NETLogistiK will originally focus on trucking, which represents around 80% of the market Ù Preliminary estimates show that NETLogistiK could generate revenues in the range of $250 million by 2003/4 Ù The industry is highly fragmented. Top 10 playershave less than 2% market share Ù Shippers have to rely on several carriers to fulfill their shipping needs. The average medium/large-size company in Latin America interacts with over 15 carriers Ù Currently there is no efficient way to contract and compare shipping services The marketplace solution is attractive to both shippers and carriers Ù Shippers will benefit in terms of transportation costand service by extending the choice of carriers and reducing purchasing costs Ù Carriers will benefit from expanding their customer reach and the opportunity to optimize back haul loads (return trip) The development of e-commerce will fuel the size of the market further Ù The surge of electronic commerce will add to the number of shipments by promoting trade across geographies Ù Additionally, thefrequency of shipments will increase as a result of more coordination and communication across companies.


Confidential - Emerald Internet Ventures


How will NETLogistiK business model work?
Main revenue will come as a percentage of transactions Ù NETLogistiK will derive most of its revenues from transaction commissions (e.g., 2.5 1) and cargo insurancereferral. -3.5% Additionally, it will generate revenes from other products/services such as customs advisory, warehousing cargo u and management, and clearing services Ù Once NETLogistiK captures a critical mass of trucks in the system, will offer a vertical market of spare-parts for trucks (e.g. tire s it and purchasing aggregation servicesfor gas and lubricants High-margin business Ù Thisweb-enabled intermediary model will benefit from lowcapital intensity andhigh operational leverage Resulting in high . operating margins (50%) similar to those of other virtual marketplaces (e.g. Ebay, CommerceOne, etc ) Success will be based on early alliances and partnerships with key players Ù To begin operations NETLogistiK will develop alliances and partnerships with key forwarders, carriers shippersusing stock and options Ù Shipper acquisition will be through joint marketing agreements with B2B verticals and through targeted sales efforts focused o leading brick and mortar companies. Operations will focus on main Latin America markets n Ù Operations would first star in Mexico, Argentina and Brazil to then expand to other attractive markets t , Ù We expect to achieve economies of scale by...
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