Red Bull

Part 1
Why most of the people prefer to drink Red Bull over any other energy drink?
I was in the super market the another day and I realized that the Red Bull cans are more expensive and have lessquantity than others energy drinks so automatically came to my head the question of why still some people prefer it.
First of all, I need to say that after trying many different energy drinks brands,the difference between the flavor of a Red Bull energy drink and any other isn’t that big to pay more for a smaller can. So if isn’t the flavor what would make people still buy it?
It only come tomy head one thing among the others and is the image of the business. If there is a company who knows how to sell its product and promote it to perfection well is Red Bull, the Austrian giant of energydrinks is everywhere! And when I say everywhere I mean it! They even expend millions of pounds to send one man to the stratosphere, but still I’m sure they made profit with the publicity they had allweek long.
Their business strategy is clear: as an energy drink they promote almost every extreme sport event so people can relate adrenaline with the Austrian brand and with it energy for the restof the day. They also are the only one who can make an energy drink win three formula one championships and all this investment just for one thing to promote more the brand in a market like energydrinks where every time gets more and more competitive.
Every time there are more and more energy drinks coming out to the market but Red Bull have always been ahead of the rest. It can be said that RedBull is the perfect example of how promoting and investing in the right way for your product can end up in results of incredible profit. Is it worth it to send a man to the stratosphere and expendmillions and millions in a formula one team? Well, clearly for the Austrian giant of the energy drinks, advertising the product in the right way and with the right touch called the attention of most...