Rse Caso Apple

Corporate Social Responsibility: Case Apple.
Today, corporate social responsibility I is not considered a cost for businesses, but rather, an asset that allows them to generate revenue, enhancetheir image with consumers and be more competitive in the market.
But the issue of social responsibility is not just an issue exclusive to the companies, but of all people, whether contractors, supplierscustomers, media and others. That is, corporate social responsibility is held by a market of responsibility, which if properly acts giving companies the right incentives, the company not been left nochoice but to respond either acting out of self interest or no.
In the market for high technology and Internet companies are huge, highly competitive and innovative, which markets are only a fewcountries, but rather the global market.
These companies being so competitive, they must constantly seek means by which to achieve brand differentiation with respect to competition. One of these factorsor elements corresponds to corporate social responsibility that these companies carried out.

In Apple's case, one of the largest companies in the market with a global value of approximately U.S. $500,000, with consumer products, known around the world and pioneered technological advances, the social element has been one of its factors most controversial during the last hour.
Being such animportant undertaking that spans the globe, the social responsibility that make Apple will always guarded by all people who care about the subject and those who are somehow affected.
For a long time,Apple was criticized for its impact on the environment, since the use of certain elements or materials used in producing the wide range of consumer products. And also question his position on workingconditions, mainly from its suppliers.
Currently, Apple's corporate social responsibility is about the two subjects which have been widely questioned, which are environment and its value chain.
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