Second Hand Cars Market In Europa

Páginas: 11 (2611 palabras) Publicado: 8 de diciembre de 2012
1.1 Study on the European market for cars
According to a study recently published by the car platform Autscout24 European regions with higher per capita income are showing more affinity for cars of low price high mileage. These countries are Belgium, the Netherlands and Germany, while in other European Union countries such as Spain, Italy and France are least likely to opt for these cars,despite having a lower economic capacity.
This study breaks with the general belief that the demand for cars has a direct and proportional to the purchasing power of drivers, because they are generating more demand in countries with higher per capita purchasing. Autoscout24, company that manages 40% of transactions cars in the Spanish market, also points out that the key factor when buying a car is itsprice, regardless of the miles you have traveled and seniority.
Cars are priced below $ 3,000, and its application in Spain accounts for 17% of the car market, a point below the European average of 18%. The ranking is led by Germany, Belgium and the Netherlands, which show us high percentages of 25%, 21% and 18%, respectively. By contrast, Europeans less affinity compared with used cars are theItalians, since only 11% of drivers are opting for this type of car.
Thus it is demonstrated that the economic capacity is not the only determining motive when a driver decides to change their car, but there are many more inputs that affect the final decision.

1.2 The Germans used cars are preferred in Europe
The German cars are preferred by European citizens. Among the most successfulmanufacturers include Volkswagen, BMW, Mercedes and Audi. Meanwhile, most desired models include, Volkswagen Golf, BMW 320 and Audi A4.
Germany not only is ahead of Europe in story to economy, auto industry also figures prominently. According to a study by Autoscout 24, the German cars are preferred in Europe. Thus, German marks occupy at least the first four positions in all European markets.
BMW,the company most wanted in four countries, and Volkswagen, the first in three of them, are located next to Mercedes, Audi and Opel, among the most loved car brands by Europeans. Only, this pushes Germany to resist certain indigenous manufacturers such as Renault, Peugeot and Lancia, who manage fifth in the French market, Belgian and Italian, respectively.

1.3 Most popular brands in the Europeansecondary market
Austria: Volkswagen, BMW, Audi, Mercedes and Opel.
Belgium: BMW, Volkswagen, Mercedes, Audi and Peugeot.
France: BMW, Audi, Mercedes, Volkswagen and Renault.
Germany: Volkswagen, BMW, Mercedes, Audi and Opel.
Italy: BMW, Audi, Mercedes, Volkswagen and Fiat.
Netherlands: Volkswagen, BMW, Mercedes, Audi and Opel.
Spain: BMW, Mercedes, Audi, Volkswagen and Renault.

But notonly triumph German brands, also their models: the five most wanted cars used the eight European countries analyzed, only one is not German: the Renault Clio (ranks fifth in the French market). Magen of this anecdote, the Volkswagen Golf is the true king of used cars in Europe. The Audi A4 and A3, BMW or Volkswagen Passat 320 is other more desired.

1.4 Cars that have more demand in theEuropean market
Austria: Volkswagen Golf, Audi A4, Volkswagen Passat, Audi A6 and BWM 320.
Belgium: Volkswagen Golf, BW 320, Audi A4, Audi A3 and BMW 318.
France: Volkswagen Golf, Audi A4, Audi A3, BMW 320 and Renault Clio.
Germany: Volkswagen Golf, Audi A4, Volkswagen Passat, BMW 320 and Audi A6.
Italy: Volkswagen Golf, BMW 320, Audi A4, Audi A3 and Audi A6.
Netherlands: Volkswagen Golf, Audi A4,Volkswagen Passat, Opel Astra and Volkswagen Polo.
Spain: Volkswagen Golf, BMW 320, Audi A4, Audi A3 and Volkswagen Passat.
1.5 The economic crisis triggered the sale of cars
The effects of the economic crisis are felt in all sectors. The automotive industry has not been immune to this cycle that crosses the Spanish economy and the figures prove it: the new cars sold 40% less than in the boom...
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