Sales increase & market share in food colors

SALES INCREASE & MARKET SHARE A NEW FOOD COLORS Co. IN MÉXICO
MEXICO MARKET STRATEGIC (JUNE 2010 – DECEMBER 2011)

MARKET VALUE FOOD COLORS

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2009 ACTUAL 158 MT

2010 BUDGET 226 MT •2010 PROSPECTS 263 MT • SUB TOTAL 2010 489 MT • NEW BUSINESS SYNTHETIC COLORS 2010 • FREE POTENTIAL MEXICO 675 MT • JUNE 2010 – DECEMBER 2011 NEW PROSPECTS • 161 MT

COMPETITION & MAIN SUPPLIERS• • • • • •

SENSIENT COLORS COLOR QUIMICA ROHA DYNEMIC KROM INTL. HILTON DAVIS

MEXICO COLOMBIA INDIA INDIA MEXICO USA

SEGMENTS VALUE

Market potential without actual customers from MexicoFree Potential with new customers
Segment Market SNACKS SEASONINGS PHARMACEUTICALS MEAT PRODUCTS MARMALADES JUICES FLAVOUR & FRAGRANCES FEED DISTRIBUTOR COSMETICS & HOME CARE CONFECTIONERY CEREALSCARBONATED BEVERAGES BREAD & COOKIES TOTAL
Kg. 56,000 18,000 2,000 2,000 9,800 16,500 17,000 54,000 215,000 9,500 196,400 11,500 12,000 55,500 675,200

New Business June 2010 to December 2011
Dec-105,000 1,500 0 100 1,000 1,500 2,500 1,500 7,600 100 3,400 0 200 0 24,400 jun-11 11,000 3,000 300 300 2,000 2,500 2,500 6,000 21,000 1,000 14,800 100 400 6,500 71,400 Dec-11 16,000 4,200 500 500 4,0004,000 4,000 12,000 56,000 2,000 32,000 2,000 6,000 18,500 161,700

ACCOUNTS

MARKET CUSTOMER PALMEX ALIMENTOS NACIONAL DE BOTANAS ESPECIES INDUSTRIALIZADAS PRODUCTOS PICANTES DE BC BRISTOL MYERSSQUIBB ABBOTT LAB MARKET SEGMENT SNACKS SNACKS SEASONINGS SEASONINGS PHARMACEUTICAL S PHARMACEUTICAL S MEAT PRODUCTS CUSTOMER PROCTER & GAMBLE KELLOGS RICOLINO MONTES DULCO CHICLE CANELS COCOAS YCHOCOLATES LA CORONA SEGMENT COSMETICS & HOME CARE CEREALS CONFECTIONER Y CONFECTIONER Y CONFECTIONER Y CONFECTIONER Y CONFECTIONER Y CUSTOMER

MARKET SEGMENT

EMBOTELLADORA CARBONATED AGA BEVERAGESINNOVACION ALIMENTARIA GAMESA BIMBO MARINELA BELL FLAVOURS COLORANTES Y ALIMENTOS PICSA DECTAN INDUSTRIAS ALIMENTICIAS FABP LABORATORIOS CASTELLS SCUN-MEX MEXICANA DE ADITIVOS CARBONATED BEVERAGES...