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The European e-Business Report 2008
6th Synthesis Report of the Sectoral e-Business Watch Executive Summary

ExEcutivE suMMary

The Sectoral e-Business Watch The “Sectoral e-Business Watch” (SeBW) studies the adoption, implications and impact of electronic business practices in different sectors of the economy. It continues activities of the preceding “e-Business W@tch” which was launchedby the European Commission, DG Enterprise and Industry, in late 2001, to support industrial policy, notably in the fields of competitiveness and innovation. The SeBW is based on a Framework Contract between DG Enterprise and Industry and empirica GmbH, running until the end of 2010. In ICT-related fields, DG Enterprise and Industry has a twofold mission: to enhance the competitiveness of the ICTsector, and to facilitate the efficient uptake of ICT for European enterprises in general. The services of the SeBW contribute to achieving these goals, by supporting informed policy decision-making in these fields. In 2007/08, ten studies on sectors and specific ICT issues have been conducted. This report summarises the main results. The full study reports, and further resources such asbrochures, case studies and table reports with more detailed survey data, can be downloaded from the programme’s website (

Disclaimer Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of the following information. The views expressed are those of the authors and do not necessarily reflect those ofthe European Commission. Nothing in this brochure implies or expresses a warranty of any kind. Results and recommendations should be used only as guidelines as part of an overall strategy. For detailed advice on corporate planning, business processes and management, technology integration and legal or tax issues, the services of a professional should be obtained.

Imprint This is a summary ofthe European e-Business Report 2008, which has been prepared by empirica Gesellschaft für Kommunikations- und Technologieforschung mbH on behalf of the European Commission, Enterprise and Industry Directorate General, in cooperation with Altran Group, Databank spa, DIW Berlin, IDC EMEA, Ipsos, GOPA-Cartermill and Rambøll Management. Editors: Hannes Selhofer, Stefan Lilischkis, Maria Woerndl(empirica); Peter O’Donnell Design & Layout: GOPA-Cartermill The document is available in electronic format and can be downloaded from the e-Business Watch website ( A great deal of additional information on the European Union is available on the internet. It can be accessed through the Europa server ( © European Communities, 2008. Reproduction is authorisedprovided the source is acknowledged.

Contact information For further information and to request copies of this brochure, please contact:

European Commission Enterprise and Industry Directorate-General Unit D4 “ICT for Competitiveness and Innovation” 1040 Brussels, Belgium e-Mail:

The Sectoral e-Business Watch c/o empirica GmbH Oxfordstr. 2, 53111 Bonn,Germany Web: e-Mail:

ExEcutivE suMMary

On a fast track towards “e-Business 3.0” – the digital integration of value networks
Basic ICT infrastructure, such as simple computer networks and access to the internet, has become a commodity for a majority of enterprises in all sectors. These technologies have become so widely used that they are nowessential in daily business (see Exhibit Ex-1). Besides the basic role of ICT, its strategic potential for enabling new business models, influencing value chains and increasing process efficiency are presented in the Sectoral e-Business Watch studies. This extensive report show the critical role in tomorrow’s economy for the advanced information infrastructures, services and the value creating...
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