Tecnología

bootcamp bootleg
d.

Check this out — It’s the d.school bootcamp bootleg.
This compilation is intended as an active toolkit to support your design thinking practice. The guide is not just to read – go out in the world and try these tools yourself. In the following pages, we outline each mode of a humancentered design process, and then describe dozens of specific methods to do design work.These process modes and methods provide a tangible toolkit which support the seven mindsets — shown on the following page – that are vital attitudes for a design thinker to hold. The bootleg is a working document, which captures some of the teaching we impart in “design thinking bootcamp,” our foundation course. An update from the 2009 edition, we reworked many of the methods based on what we learnedfrom teaching and added a number of new methods to the mix. The methods presented in this guide are culled from a wide range of people and organizations who have helped us build the content we use to impart design thinking. Think of this guide as a curation of the work of many individuals, who hail both from the d.school and also from other far-reaching areas of the design world. We thank all thepeople who have contributed to the methods collected in this guide. This resource is free for you to use and share – and we hope you do. We only ask that you respect the Creative Commons license (attribution, noncommercial use). The work is licensed under the Creative Commons AttributionNonCommercial-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-nc-sa/3.0/ We welcome your reactions to this guide. Please share the stories of how you use it in the field. Let us know what you find useful, and what methods you have created yourself – write to: bootleg@dschool.stanford.edu Cheers, The d.school

Show Don’t Tell
Communicate your vision in an impactful and meaningful way by creating experiences, using illustrative visuals, andtelling good stories.

Focus on Human Values
Empathy for the people you are designing for and feedback from these users is fundamental to good design.

Craft Clarity
Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideation.

Embrace Experimentation
Prototyping is not simply a way to validate your idea; it is an integral part of your innovationprocess. We build to think and learn.

Be Mindful Of Process
Know where you are in the design process, what methods to use in that stage, and what your goals are.

Bias Toward Action
Design thinking is a misnomer; it is more about doing that thinking. Bias toward doing and making over thinking and meeting.

Radical Collaboration
Bring together innovators with varied backgrounds andviewpoints. Enable breakthrough insights and solutions to emerge from the diversity.

d.mindsets

MODE

Empathize

Empathy is the foundation of a human-centered design process. To empathize, we: - Observe. View users and their behavior in the context of their lives. - Engage. Interact with and interview users through both scheduled and short ‘intercept’ encounters. - Immerse. Experience whatyour user experiences.

As a human-centered designer you need to understand the people for whom you are designing. The problems you are trying to solve are rarely your own—they are those of particular users; in order to design for your users, you must build empathy for who they are and what is important to them. Watching what people do and how they interact with their environment gives you cluesabout what they think and feel. It also helps you to learn about what they need. By watching people you can capture physical manifestations of their experiences, what they do and say. This will allow you to interpret intangible meaning of those experiences in order to uncover insights. These insights will lead you to the innovative solutions. The best solutions come out of the best insights into...