Terminos publicitarios

FACULTAD DE CONTADURIA Y ADMINISTRACIÓN
LICENCIATURA EN ADMINISTRACIÓN
Materia: Publicidad
Imparte: Laura Tejeda Mascarúa
Términos publicitarios y mercadológicos en ingles1. Account executive
2. Ad
3. Ad retention
4. Advertiser
5. Advertising
6. Advertising agency
7. Advertising budget
8. Advertising campaign
9. Advertising media
10.Advertising message
11. Artwork
12. Attitude test
13. Audience analysis
14. Audience target
15. Billboard
16. Blind test
17. Brain storm
18. Brand
19. Brand image
20.Broadcast
21. Brochure
22. Budget
23. Campaign platform
24. Campaing
25. Casting
26. Chart
27. Close up
28. Commercial
29. Consumer
30. Consumer attitude
31. Consumerprofile
32. Cooperative advertising
33. Copy
34. Copy platform
35. Copyright
36. Copywriter
37. Cost per thousand
38. Coverage
39. Dispenser
40. Dolly back
41. Dolly in42. Dummy
43. Edition
44. Film
45. Flow chart
46. Forescast
47. Free lance
48. Frequency
49. Full service agency
50. Gimmick
51. GRP´s
52. Hard sell advertisement
53.Headline
54. Heavy user
55. Hiatus
56. Impact
57. In house agency
58. Insert
59. Isolated market
60. Jingle
61. Label
62. Launching
63. Layout
64. Listeners
65.Magazine
66. Maintenance
67. Market potential
68. Market profile
69. Market research
70. Market share
71. Marketing plan
72. Mass media
73. Me too product
74. Media
75. Mediastrategy
76. Merchandise
77. Merchandising
78. Mobiles
79. Movie production
80. Negative/Positive
81. Network
82. Out house agency
83. Outdoor advertising
84. Prime time85. Product placement
86. Product shot
87. Publicity
88. Purchase influence
89. Rating
90. Reach
91. Readership
92. Reel
93. Retail market
94. Royalties
95. Sales...