The Coca Cola Company

PARTICIPANTS:

* PATRICIA CEVALLOS

* DANIELA GONZALEZ

TEACHER:

CARLO CAMPODONICO

COURSE:

D-11

DRAFT ENGLISH

Mission, Vision & Values
The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to preparefor what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners.
Mission statement is a statement of organization's purposes that what it wants to accomplish. In order to achieve mission of increasing market share and maintaininggood relations with our customers all over the world, we wish to create value for all the constraints we serve, including our consumers, our bottlers, and our communities. The Coca Cola Company creates value by executing business strategy guided by four key beliefs:
 Customer is king; Customer demand drives everything we do.
 Brand Coca Cola is the core of our business.
 We will serveconsumers a broad selection of the nonalcoholic ready-to-drink beverages they want to drink throughout the day.
 We will be the best marketers in the world
Our MissionOur Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimismand happiness... * To create value and make a difference. |
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world aportfolio of quality beverage brands that anticipate and satisfy people's desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. * Profit: Maximize long-term return to shareowners while being mindful of ouroverall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. |
Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. |
Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world. * Leadership: The courage to shape abetter future * Collaboration: Leverage collective genius * Integrity: Be real * Accountability: If it is to be, it's up to me * Passion: Committed in heart and mind * Diversity: As inclusive as our brands * Quality: What we do, we do well |
ORGANIZATIONAL HIERARCHY OF COCA COLA
Managing Director Chief Operating Off icer (Sales) Director Operations Director Operations Quality ControlManager Assisstant Manager Executive Manager Senior Officer Sales and Marketing Manager Regional Sales Manager Sales Manager Marketing Development Officer Sales and Marketing Off icer Driver HR Manager Distributi on and Logistics Manager Accounts Manager Production Manager
The costumers
In the world our customers are all people regardless of age, race or sex, the Coca-Cola is the number 1 sellingsoft drinks and juices and juice drinks, and the number 2 in sales of drinks sports and No. 3 in sales of bottled water, It `s our customers who are largely responsible for this success unstoppable.
The clients
Our customers are grocery stores, restaurants, street vendors, mass merchandisers, covenience stores, drug stores, movi.0
Age: children, youth, adults, seniors
Gender: Male and...