Vaca Purpura

VACA PURPURA

La sociedad actual transita por cambios constantes, los que demandan a las compañías y distintas organizaciones nuevos retos en su quehacer cotidiano. Se trata de una revolución dondela calidad, la información, y el conocimiento se muestran como diligentes esenciales para garantizar un correcto desempeño corporativo. En este ámbito, todas estas razones resulta una vía efectivapara que las organizaciones se adecuen a las profundas transformaciones que se perciben en un futuro, donde la calidad se torna en una inquietud de todos.

ABSTRACT

For our product does not becomeinvisible in the market saturation today, we must do extraordinary. And nothing more extraordinary than a cow purple. Marketing guru Seth Godin in this text gives us his vision and particular views onthe role of marketing in organizations and ten ways to make our products to differentiate and get transform our business. 

In Purple Cow, the author talks about many concepts that supporttheir theory that it is necessary to transform our business through differentiation. The media clearly are saturated and people no longer believe what he tells her what he calls the TV-industrial complex. As we have been advocating the idea of ​​people-environment, Seth Godin tells in this book the importance of ideas that spread, and he calls “ideavirus”. These are ideas are those which makes createand broadcast transmitters. Brands have to realize that people stay warm before the scripted messages and monotonous that all see every day on television and in mass media and general. It isessential promote difference, to integrate this into our behavior and offer transmitter agents and novel interesting content that will encourage 
talk about our brand without asking. Large messages willnot lobotomized permeate the minds of consumers forever. Today it purchase know, look, you learn, talk, share, spread and this puts us in a new scenario. 

Brands should transgress the monotony and...