Wfr caso teorico
International Markets Review
45 - March 2010 - Year 12
SPECIAL REPORT ON
MAJOR EXPORTING COUNTRIES INSIDE
WORLD FURNITURE INDUSTRY IN EXPORT SURVEY : CHINA
AND
OFFICE FURNITURE IN SOUTH AFRICA INNOVATIVE MATERIAL SOLUTIONS COLOMBIA ’S AMAZING BAMBOO
INTERNATIONAL TRADE OF KITCHENS
EUROPE
2010
TREND FORECAST FOR THE WORLD IN
OUTDOOR FURNISHING STRATEGIES2020
www.worldfurnitureonline.com
The Event is back.
Salone Internazionale del Mobile Eurocucina, International Kitchen Furniture Exhibition International Bathroom Exhibition International Furnishing Accessories Exhibition SaloneSatellite Milan Fairgrounds, Rho, 14/19.04.2010
Cosmit spa Foro Buonaparte 65 20121 Milano, Italy +39 02725941 +39 0289011563 fax www.cosmit.it e-mailinfo@cosmit.it
STZ
®
Discover the next generation technology.
BIESSE Wood Division is your ideal partner for all high tech wood work solutions.
Technodomus, 20-24 April 2010, Rimini, Italy
Biesse S.p.A.Via della Meccanica, 16 - 61122 Pesaro (Italy) - Tel +39 0721 439100 - Fax +39 0721 439150 - biesse.sales@biesse.com - www.biesse.com
Photo by Stefano Cattelan
Publisher CSILCentre for Industrial Studies 15, Corso Monforte I-20122 Milano tel. 0039 02 796630 fax 0039 02 780703 www.csilmilano.com www.worldfurnitureonline.com Editor Paola Govoni govoni@csilmilano.com Contributors of this issue Jerry W. Epperson Massimo Florio Paola Govoni Sara Maddaloni Michela Parziale Sara Paoletti Stefania Pelizzari Rodrigo Rodriquez Mauro Spinelli Alessandra Tracogna Aurelio VolpeGraphic Design idmservizi Printer Grafiche Sima s.r.l. Strada Provinciale Francesca, 52 I-24040 Ciserano (Bergamo) Annual subscription 2010 Euro 100 Frequency 4 issues/year in March - June - September - December
10 10 11 13 15 17 19 21 24
EDITORIAL The year after
POINT OF VIEW Furniture demand in the US is recovering
by Alessandra Tracogna
27 28 30 32 34 35 36 37 38 39 40
MAJOREXPORTING COUNTRIES
No bounds to new market opportunities
by Alessandra Tracogna
SPECIAL REPORT
COUNTRIES Germany. Time to look ahead
by Paola Govoni
RETAILING Arreda.net, a 100% Italian success story
China moves its exports to Europe
by Michela Parziale
R&D Material ConneXion. Every idea has a material solution
by Rodrigo Rodriquez
Upheavel for European furniture exporters
byAlessandra Tracogna
World trade of kitchens expected to grow
by Aurelio Volpe
STRATEGIES Amazing Bamboo
by Aurelio Volpe
WORKSHOP The world furniture industry in 2010
by Stefania Pelizzari
MARKETS South Africa 2010: leaving the crisis behind
by Mauro Spinelli
SCENARIO The world of 2020 has already begun
by Massimo Florio
FOCUS Woodworking industry facing hard times
by PaolaGovoni
PREVIEW Technodomus presents its strategy
by Paola Govoni
INTERVIEW Street Contract: a strategic segment of outdoor furnishings
Roberto Ambroso, Emu
FAIRS SICAM did make it!
Alessandra Cavada cavada@csilmilano.com
Registrazione nr. 92 del 03.02.1999 presso il Tribunale di Milano Spedizione in abbonamento postale 70% - Filiale di Milano Copyright CSIL All rights reserved. No partof this publication may be reproduced or transmitted in any form without the prior consent of the publisher.
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CONTENTS
Fairs calendar
FOCUS Celebrating 100 years and preparing for 2010
FAIRS ZOW keeps on travelling the world
World Furniture
International Markets Review
EDITORIAL
THE YEAR AFTER
by Paola Govoni
Editor
When referring to 2009, we havetalked about the “annus horribilis” of the global economy and we are well aware that it will take time to recover from the severe economic decline that hit the whole economic system on a world scale, and particularly the manufacturing industry, although to differing degrees in each country. As we enter “the year after”, we want to look ahead to the expectations for 2010 and even beyond, to the...
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