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World Furniture
International Markets Review
45 - March 2010 - Year 12
SPECIAL REPORT ON

MAJOR EXPORTING COUNTRIES INSIDE
WORLD FURNITURE INDUSTRY IN EXPORT SURVEY : CHINA
AND

OFFICE FURNITURE IN SOUTH AFRICA INNOVATIVE MATERIAL SOLUTIONS COLOMBIA ’S AMAZING BAMBOO

INTERNATIONAL TRADE OF KITCHENS

EUROPE

2010

TREND FORECAST FOR THE WORLD IN

OUTDOOR FURNISHING STRATEGIES2020

www.worldfurnitureonline.com

The Event is back.

Salone Internazionale del Mobile Eurocucina, International Kitchen Furniture Exhibition International Bathroom Exhibition International Furnishing Accessories Exhibition SaloneSatellite Milan Fairgrounds, Rho, 14/19.04.2010
Cosmit spa Foro Buonaparte 65 20121 Milano, Italy +39 02725941 +39 0289011563 fax www.cosmit.it e-mailinfo@cosmit.it

STZ

®

Discover the next generation technology.
BIESSE Wood Division is your ideal partner for all high tech wood work solutions.

Technodomus, 20-24 April 2010, Rimini, Italy
Biesse S.p.A.Via della Meccanica, 16 - 61122 Pesaro (Italy) - Tel +39 0721 439100 - Fax +39 0721 439150 - biesse.sales@biesse.com - www.biesse.com

Photo by Stefano Cattelan

Publisher CSILCentre for Industrial Studies 15, Corso Monforte I-20122 Milano tel. 0039 02 796630 fax 0039 02 780703 www.csilmilano.com www.worldfurnitureonline.com Editor Paola Govoni govoni@csilmilano.com Contributors of this issue Jerry W. Epperson Massimo Florio Paola Govoni Sara Maddaloni Michela Parziale Sara Paoletti Stefania Pelizzari Rodrigo Rodriquez Mauro Spinelli Alessandra Tracogna Aurelio VolpeGraphic Design idmservizi Printer Grafiche Sima s.r.l. Strada Provinciale Francesca, 52 I-24040 Ciserano (Bergamo) Annual subscription 2010 Euro 100 Frequency 4 issues/year in March - June - September - December

10 10 11 13 15 17 19 21 24

EDITORIAL The year after

POINT OF VIEW Furniture demand in the US is recovering
by Alessandra Tracogna

27 28 30 32 34 35 36 37 38 39 40

MAJOREXPORTING COUNTRIES
No bounds to new market opportunities
by Alessandra Tracogna

SPECIAL REPORT

COUNTRIES Germany. Time to look ahead
by Paola Govoni

RETAILING Arreda.net, a 100% Italian success story

China moves its exports to Europe
by Michela Parziale

R&D Material ConneXion. Every idea has a material solution
by Rodrigo Rodriquez

Upheavel for European furniture exporters
byAlessandra Tracogna

World trade of kitchens expected to grow
by Aurelio Volpe

STRATEGIES Amazing Bamboo
by Aurelio Volpe

WORKSHOP The world furniture industry in 2010
by Stefania Pelizzari

MARKETS South Africa 2010: leaving the crisis behind
by Mauro Spinelli

SCENARIO The world of 2020 has already begun
by Massimo Florio

FOCUS Woodworking industry facing hard times
by PaolaGovoni

PREVIEW Technodomus presents its strategy
by Paola Govoni

INTERVIEW Street Contract: a strategic segment of outdoor furnishings
Roberto Ambroso, Emu

FAIRS SICAM did make it!

Alessandra Cavada cavada@csilmilano.com
Registrazione nr. 92 del 03.02.1999 presso il Tribunale di Milano Spedizione in abbonamento postale 70% - Filiale di Milano Copyright CSIL All rights reserved. No partof this publication may be reproduced or transmitted in any form without the prior consent of the publisher.

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CONTENTS
Fairs calendar

FOCUS Celebrating 100 years and preparing for 2010

FAIRS ZOW keeps on travelling the world

World Furniture
International Markets Review

EDITORIAL

THE YEAR AFTER
by Paola Govoni
Editor

When referring to 2009, we havetalked about the “annus horribilis” of the global economy and we are well aware that it will take time to recover from the severe economic decline that hit the whole economic system on a world scale, and particularly the manufacturing industry, although to differing degrees in each country. As we enter “the year after”, we want to look ahead to the expectations for 2010 and even beyond, to the...
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