Apple Case

GROUP 2
BYRON GALINDO – MARITZA PACHECO – JAVIER GONZALEZ – GULZHAZ BAZILOVA - VICTORIYA USSOVA -BANU ERTASKIN – BOJAN TEGOVSKI

APPLE CASE / S.JOBS
• APPLE 1997 Struggles with Dell & IBM, Applein debt • Internet Explosion • Technologic issues -> compatibility with windows • A lot of products & segments (PDA, Servers, Printers...) • Unlimited use of operating system

OBJECTIVES
• To setvalue by being innovative and having small lead time. (Set apart from PC manufactors). • Cost-cutting through outsorcing manufacturing and reducing products portfolio in short-term. Then reinvest itin R+D. • To have products ready to use, flawless, that improves mobility, with nice designs, integration and friendly user. • “New business must be exactly the same but cheaper and been different.”S.Jobs

VALUE CHAIN
Raw materials suppliers
Distribution Channel
AppleStores, website, retailers

Manufacturers

Apple Support

Customer

There is money in the business

LIMITEDENTRANTS It is expensive

NIQU

WEAK SUPPLIERS Total Value chain control. Demand
Money is for the companies that is selling cheaper

PRICE WAR Positioning, costcutting

POWERFUL BUYERSSophistication, knowledge

SUBSTITUTES Unique

5 FORCES - KSF
• Computers have to be compatible with leader softwares. • More innovative than competitors, bigger investment in R&D department. • Shorteningperiod of time for product launching. • Outsourcing manufacturing to reduce cost. • Take whole control of distribution channels. • Design user-friendly and plug-and-play products • Improve solutionsabout mobility and connection. • Simplify products and internal structure

Internal Analysis
• WAYS TO DELIVER VALUE
1. Innovation: new solutions, technology 2. Quality: quality products 3.Service: shopping experience

• P/S MATRIX
– New-New
• Why? With new technological solutions, a new market is going to be created focusing on linking the brand with customers´ emotions.

Core...