General management

General Management

Group Members:

Contents:

1. Cover…………………………………………………..….1

2. Contents………………………………………………..…2

3. Executive Summary……………………………………3

4. About the Company……………………………………3

5. Industry Analysis……………………………………….4, 5, 6

6. Management Process………………………………………….. 7

a. Planning……………………………………………… 8
b. Organization…………………………………………. 9, 10, 11, 12
c.Direction……………………………………………… 13
d. Control………………………………………………... 14

7. Conclusions…………………………………………………….. 15

ABOUT THE COMPANY:

ATRONIC is one of the top leading providers of casino games and services. It’s located on stage 5.
This company delivers entertaining games and products of the highest quality, gaming systems solutions and also management assessor.

COMPANY NAME: ATRONIC S.A.

CEO/ GENERAL DIRECTOR:
TheCEO of the ATRONIC Group of Companies is Gerhard Burda. He has been with the company since 1993. He started as the company’s product manager; he was the initial development of ATRONIC’s 3D video platform. Years later, he was able to utilize his enormous product and market knowledge to successfully build the company’s Sales, Marketing and Service network all over Europe, Africa and Latin America.HISTORY:
ATRONIC was founded in Germany in 1993. This company is part of the larger European merchandising firm known as GUESELMANN Group witch also is owned by LOTTO and Italian company. Since the first day that ATRONIC opened its doors the company has being growing.
Offices are located in Australia, Central America, South America, and the United States.
By using the officesstrategically located supply slot machines to casinos all over the globe is pretty accessible. Atronic is one of the largest producers of slot machines in the world and sell to casinos and other establishments in nearly 90 countries.
Atronic has grown in popularity over the past 15 years, and thanks to their wide distribution, this will be sure to continue in the future.

PRINCIPAL GOODS OFFERED:Atronic offers a large selection of slot machines to buyers. More than 50000 slot machines around the world. Many of the machines are internationally oriented in order to appeal to a varying number of countries. Atronic also produces slots machines that fit nicely with the American market. Also they provide a more than efficiency call center support system that works 24 hours a day in any part of theworld. This means that if a casino has a system crisis or the program failed they can call and fix their problems without an effort. As machine suppliers they also offer theme give-away, this can help casinos and other clients get to their target market by advertising their games. What is the most important product is the software; it has more value inside the company than the slot machines itself.SWOT ANALYSIS:
1. STRENGHTS:
- ATRONIC is a leading provider of casino games and services across the world.

- ATRONIC provides themed give-away posters and graphic files for casino promotions.

- ATRONIC has a good reputation and has build a brand loyalty.

2. WEAKNESSES:
- Since it has very technological machines, its prices are more expensive than the regular ones.

- Evenbeing a very large company they still running out of employees for some areas.

- Because it’s a very large company, the communication between the international managers is very difficult.

3. OPPORTUNITIES:
- In every country around the World, there are lost of casinos where the company can sell their machines.

- Many people play games in the casinos so it’s and opportunity for the companyto increase their sales and improve their technologies.

- Casinos prefer to buy ATRONIC machines because the company is from Germany and they have a good guarantied quality and reputation.

4. THREATS:
- Some people are used to play with the old slot machines so when they see modern and technological machines they don’t trust them, besides this kind of technology is more...