Maestra

Product Planning Department
Magenta GmbH und Co. KG
Kimi Cruz Fernández & Rocío García Rendón

PRODUCT PLANNING DEPARTMENT

1. Theoretical approach………………………………………………………………….……..3
2.1 Methodology…………………………………………………………………………...........3
2.2 The prototype process……………………………………………………………..........4
2.3 PDCA Cycle……………………………………………………………………………………….5

2. Practicalapproach……………………………………………………………………………..6
3.4 Product concept and features…………………………………………………………..6
3.5 Schedule…………………………………………………………………………………………..7
3.6 Job description…………………………………………………………………………………7
3.7 Budget……………………………………………………………………………………………..8

3. References………………………………………………………………………………………..9

ANNEX 1………………………………………………………………………………………………..10

“The productplanning occupies a central position in the frame of a company to secure its future. These findings led to the need for more intuitive operation of the product-planning activities to be organized by appropriate methods and tools to assist with organizational measures within the company.” (Brankamp, 1980)

1. THEORETICAL APPROACH
The product-planning includes, on the basis of corporate goals,the systematic research and selection of promising product ideas and follow them. Hence, Product Planning department is dedicated to design and detailed the process of prototypes to become sign wares totally customized according to client’s requirements.

1.1 METHODOLOGY
The method followed by this department in order to get this goal is divided in three phases:
1. Data analysis.The product planning department analyzes the product research areas (functions, material, design, trends, and customer sector) and business potential information given by the Marketing department to define the product to plan.

2. Selection of ideas
Once the product research area is defined, we use a top-down system to classify the criteria that the new product must full fill to analyze itsbusiness potential. This means detect if the production could be promising base on the know–how of the company, its technology, and organizational structure. As well as, the budding relationships with buyers, suppliers and the range of distribution channels that could represent the major sales prospective. Besides the information-technical resources and personnel potential, there are significantfinancial resources waiting that investment production breed additional funding.
3. Development
After an appropriate solution for the criteria fulfilment, the development order goes to be work. Then the design is made, followed by the production of prototype which occurs after deployment of the necessary factors of production. When the product-realization is complete the new product prototypepass through pre-series settings and tests to finally be ready to be produce by Production.

1.2 THE PRODUCT PROCESS

Source: Product Planning Power Point Presentation

The product planning process is defined in eight steps:
1. Initial Design on CAD system: Data is process into the CAD system given according to customer requirements’.

2. Technical drawing: features like volumemodeling; interactive 3D animations can be done to simulate the vacuum forming process. This enables to predict the precise thickness of each wall, angles, radius, material properties and shrinkage. All this it is also use to program the milling machines by simulating each movement and direction.

3. Printing process: plastic or acrylic sheets are used to stamp a design with special inks whichare made in the in-house laboratory.

4. Drying process: the work pieces are put into an oven in a deployable position for dry.

5. Thermoforming process: the printed film is formed to shape; this is the vacuum moulding process. In this stage plastic or acrylic sheets are extruding thermo plastically heated and then suck it by a vacuum into a mould underneath. Right after, the mould...