The Right Communication Channel

The Right Communication Channel
Scenario 1
Your are the Marketing Manager for a new beverage that has done remarkably well in the United States after its introduction specially in sports arenas such as football and basketball. The Vice President of Operations charged you and your team to develop to a strategy for entering this new beverage into global market. You need to take this task backto your team, provide them with the products details, and get them started as quickly as possible because the only have one week to develop a strategy. What communication channel will you use? Why is this channel the best choice in this situation?

Schedule a Meeting. That would be the best channel of communication that would use for the situation presented in scenario1, I need a channelwhich is very rich in information, according to the points made in the situation. I have to introduce my team important details of the drink and develop as fast possible, this is much easier and more consistent if I have a meeting with them telling you much details of the drink as my expectations in the strategy to generate.
Is the introduction of a new product in which the details for therealization of the strategy cannot be ambiguous. “The past decade has been characterized by facility closings, large layoffs, restructuring, merging, consolidating, and the introductions of new products and services at an accelerated pace-all nonruotine messages high in ambiguity and requiring the use of channels that can convey a large amount of information”. (Robbins & Judge, 2011, Chapter 11).Face to face conversation gave the best results since the feedback was immediately, the information was accurate, details without burdening employees, also the manager was able to respond immediately to questions generated for the details of the new product and employees were left with a better perspective, helps to motivate all the personal at work to create a good strategy for entering this newbeverage into global market. It is the best channel to communicate ideas clearly, to avoid misinterpretations in the non routine communication; the advantages of face to face conversation are speed and feedback. The face to face conversation gives the opportunity to send the concise messages and avoiding misunderstandings and clarifies ideas depending on the message at the time.

Whatcommunication channel will you use to convey you strategy to the Vice President of Operations? Why is this channel the best choice in this situation?

Meeting in a Conference Room. That would be the channel you would use with Vice president of Operations, because it could focus all attention to the new strategy created, without distractions or distortions. I am managing a communication upward, “thatmost the managers’ jobs responsibilities have expanded, upward communication is increasingly difficult because managers are overwhelmed and easily distracted.”(Robbins & Judge, 2011, Chapter 11). In the conference room would avoid the distortion of the message and would support with graphic aids to present all new product strategy, with a face to face communication, would receive immediate feedbackfrom the Vice President and would clear questions immediately.


Scenario II

You are a manager of a large travel agency. You manage 11 employees. This morning, one of you employees notifies you that the company login name and password no longer work for a computer application used by all company employees. You quickly contact the offsite IT department responsible for the upkeep of thatcomputer application to find out why the login information is no longer work. You discover that the login and the password have expired. IT provide you with a new login name and password. What communication channel do you use to contact the IT department? Why is this channel the best chance in this situation?

Telephone conversation. That would be the most accurate channel of communication...