Tramsformation On Design
Páginas: 41 (10227 palabras)
Publicado: 17 de octubre de 2011
RED PAPER 02 Transformation Design
Colin Burns Hilary Cottam Chris Vanstone Jennie Winhall
Design Council 34 Bow Street London WC2E 7DL United Kingdom Telephone + 44 (0)20 7420 5200 Facsimile + 44 (0)20 7420 5300 Website www.designcouncil.org.uk
Design Council Registered charity number 272099
About RED
RED is a 'do tank' that develops innovative thinking and practice on social andeconomic problems through design innovation. RED challenges accepted thinking. We design new public services, systems, and products that address social and economic problems. These problems are increasingly complex and traditional public services are ill-equipped to address them. Innovation is required to re-connect public services to people and the everyday problems that they face. RED harnessesthe creativity of users and front line workers to co-create new public services that better address these complex problems. We place the user at the centre of the design process and reduce the risk of failure by rapidly proto-typing our ideas to generate user feedback. This also enables us to transfer ideas into action quickly. RED is a small inter-disciplinary team with a track record in designled innovation in public services. We have a network of world-leading experts who work with us on different projects. In the last 5 years RED has run projects focusing on preventing ill-health, managing chronic illnesses, reducing energy use at home, strengthening citizenship, reducing re-offending by prisoners, and improving learning at school. We have worked with government departments andagencies, Local Authorities, frontline providers, the voluntary sector and private companies. Our work is available on-line at www.designcouncil.org.uk/red.
PAPER 02 Page 2 of 33
About the Design Council
The Design Council is the national strategic body for design in the UK. We believe that design makes everything we do, and how we do it, more inspiring, more accessible and ultimately moreproductive. Our process is human-centred. Our approach is interdisciplinary. Our goal is to enable UK managers to become the best users of design in the world. Our cycle begins with RED, the research and development team within the Design Council. Through design innovation, RED is tasked to challenge accepted thinking in business and the public sector. By exploring economic and social issues wheredesign can make a significant difference, RED projects can form the basis for future design campaigns. Our current campaigns are in the areas of Manufacturing, Learning Environments, Technology and Design Skills. Our campaigns bring designers and managers together with consumers to improve the performance of organisations and deliver enhanced services. For more information on the RED team, the DesignCouncil and our other activities, please visit our website at www.designcouncil.org.uk
PAPER 02 Page 3 of 33
Acknowledgements
We would like to acknowledge the invaluable contributions of RED Associates Charles Leadbeater, Jim Maxmin and Robin Murray, and to thank David Kester for his support in developing this paper. We have benefited greatly from discussions with Richard Eisermann, JoeHeapy, Oliver King, Ben Reason, Chris Downs, Lavrans Løvlie, Gill Wildman, Nick Durrant, Sophia Parker, Kate Canales, Fran Samolinis, Patrick Whitney, John Thackara, Jonathan Ball, Neil Gridley, Max Bielenberg, Anna Richell, Aviv Katz, Fiona Bennie, Andrea Cooper, Richelle Harun and Sonja Dahl. We would like to thank Jo Donaldson, Janice Gray, Phil Bartlett from the Solutions Centre, Robin Mackiefrom DIEC, Frances Rowe from One North East and Ingelise Nielsen from IDEO who helped us with our case studies. Particular thanks go to Matthew Horne, Antonia Ward and Jan Dekker who helped with the writing of this paper, and to the RED team: Jude Codner, Kirstie Edmunds, Nick Morton and Nina Penlington.
PAPER 02 Page 4 of 33
Contents
Introduction 1 New problems, new practice 2 Seeds of a...
Colin Burns Hilary Cottam Chris Vanstone Jennie Winhall
Design Council 34 Bow Street London WC2E 7DL United Kingdom Telephone + 44 (0)20 7420 5200 Facsimile + 44 (0)20 7420 5300 Website www.designcouncil.org.uk
Design Council Registered charity number 272099
About RED
RED is a 'do tank' that develops innovative thinking and practice on social andeconomic problems through design innovation. RED challenges accepted thinking. We design new public services, systems, and products that address social and economic problems. These problems are increasingly complex and traditional public services are ill-equipped to address them. Innovation is required to re-connect public services to people and the everyday problems that they face. RED harnessesthe creativity of users and front line workers to co-create new public services that better address these complex problems. We place the user at the centre of the design process and reduce the risk of failure by rapidly proto-typing our ideas to generate user feedback. This also enables us to transfer ideas into action quickly. RED is a small inter-disciplinary team with a track record in designled innovation in public services. We have a network of world-leading experts who work with us on different projects. In the last 5 years RED has run projects focusing on preventing ill-health, managing chronic illnesses, reducing energy use at home, strengthening citizenship, reducing re-offending by prisoners, and improving learning at school. We have worked with government departments andagencies, Local Authorities, frontline providers, the voluntary sector and private companies. Our work is available on-line at www.designcouncil.org.uk/red.
PAPER 02 Page 2 of 33
About the Design Council
The Design Council is the national strategic body for design in the UK. We believe that design makes everything we do, and how we do it, more inspiring, more accessible and ultimately moreproductive. Our process is human-centred. Our approach is interdisciplinary. Our goal is to enable UK managers to become the best users of design in the world. Our cycle begins with RED, the research and development team within the Design Council. Through design innovation, RED is tasked to challenge accepted thinking in business and the public sector. By exploring economic and social issues wheredesign can make a significant difference, RED projects can form the basis for future design campaigns. Our current campaigns are in the areas of Manufacturing, Learning Environments, Technology and Design Skills. Our campaigns bring designers and managers together with consumers to improve the performance of organisations and deliver enhanced services. For more information on the RED team, the DesignCouncil and our other activities, please visit our website at www.designcouncil.org.uk
PAPER 02 Page 3 of 33
Acknowledgements
We would like to acknowledge the invaluable contributions of RED Associates Charles Leadbeater, Jim Maxmin and Robin Murray, and to thank David Kester for his support in developing this paper. We have benefited greatly from discussions with Richard Eisermann, JoeHeapy, Oliver King, Ben Reason, Chris Downs, Lavrans Løvlie, Gill Wildman, Nick Durrant, Sophia Parker, Kate Canales, Fran Samolinis, Patrick Whitney, John Thackara, Jonathan Ball, Neil Gridley, Max Bielenberg, Anna Richell, Aviv Katz, Fiona Bennie, Andrea Cooper, Richelle Harun and Sonja Dahl. We would like to thank Jo Donaldson, Janice Gray, Phil Bartlett from the Solutions Centre, Robin Mackiefrom DIEC, Frances Rowe from One North East and Ingelise Nielsen from IDEO who helped us with our case studies. Particular thanks go to Matthew Horne, Antonia Ward and Jan Dekker who helped with the writing of this paper, and to the RED team: Jude Codner, Kirstie Edmunds, Nick Morton and Nina Penlington.
PAPER 02 Page 4 of 33
Contents
Introduction 1 New problems, new practice 2 Seeds of a...
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