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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-Q
(Mark One)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended December 25, 2010 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to .

Commission file number:000-10030

(Exact name of Registrant as specified in its charter) California
(State or other jurisdiction of incorporation or organization)

Apple Inc.

94-2404110
(I.R.S. Employer Identification No.)

1 Infinite Loop Cupertino, California
(Address of principal executive offices)

95014
(Zip Code)

Registrant’s telephone number, including area code: (408) 996-1010 Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No

Indicate by check mark whether the registrant has submittedelectronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes No

Indicate by check mark whether the registrant is a large accelerated filer, anaccelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. Large accelerated filer Non-accelerated filer (Do not check if a smaller reporting company) Accelerated filer Smaller reporting company

Indicate by check mark whether the registrantis a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No

921,278,012 shares of common stock issued and outstanding as of January 7, 2011

PART I. FINANCIAL INFORMATION Item 1. Financial Statements APPLE INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) (in millions, except share amounts which are reflected in thousands and per share amounts)
Three MonthsEnded December 25, December 26, 2010 2009

Net sales Cost of sales Gross margin Operating expenses: Research and development Selling, general and administrative Total operating expenses Operating income Other income and expense Income before provision for income taxes Provision for income taxes Net income Earnings per common share: Basic Diluted Shares used in computing earnings per share: BasicDiluted See accompanying Notes to Condensed Consolidated Financial Statements. 2

$

26,741 16,443 10,298 575 1,896 2,471 7,827 136 7,963 1,959 6,004 6.53 6.43 919,294 933,154

$

15,683 9,272 6,411 398 1,288 1,686 4,725 33 4,758 1,380 3,378 3.74 3.67 903,542 919,783

$ $ $

$ $ $

APPLE INC. CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited) (in millions, except share amounts)December 25, 2010 September 25, 2010

ASSETS: Current assets: Cash and cash equivalents Short-term marketable securities Accounts receivable, less allowances of $62 and $55, respectively Inventories Deferred tax assets Vendor non-trade receivables Other current assets Total current assets Long-term marketable securities Property, plant and equipment, net Goodwill Acquired intangible assets, netOther assets Total assets LIABILITIES AND SHAREHOLDERS’ EQUITY: Current liabilities: Accounts payable Accrued expenses Deferred revenue Total current liabilities Deferred revenue – non-current Other non-current liabilities Total liabilities Commitments and contingencies Shareholders’ equity: Common stock, no par value; 1,800,000,000 shares authorized; 921,035,475 and 915,970,050 shares issued and...
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