B2B Marketing

Comparison between b2c and b2b marketing

B2B marketing — your true potential unutilised

The advertising industry is not necessarily the best mentor for the B2B sector for several reasons.Bureaucracy abounds in marketing, advertising and sales consultancies simply because their theories are based on opinions, not proven facts.
Advertising and marketing are not exact sciences... but theycan be APPROACHED from the viewpoint of exact sciences. Yet most of the consultants in today's economy have chosen the "artistic" route.
And so it is with the biggest industry of this kind, namelyadvertising agencies.
Their true expertise — and indeed the very methodology of advertising — lies within CONSUMER marketing, not the B2B sector.
For the most, advertising agencies use the same(unsuitable for B2B) bag of tricks for every one of their business-to-business clients, you and your competitors alike. Thus, everyone pays through the nose to receive campaigns which actually neutraliseeach other.
Advertiser-originated ideas for campaigns do not work well within the business-to-business sector.
With consumers, the advertiser or the ad agency CAN decide what message they want to poundhome with their million-class media budget... but with B2B, we are selling to professional buyers who cannot be "hypnotised" into buying a certain brand just because it's "cool" to do so.
In B2Bmarketing, the strategy has to begin with what the intended customer thinks, how he sees his own realities (and your services) and what he feels he needs.
The advertising sector has become an authorityon "what works in marketing" despite the bulk of the evidence proving the contrary.
B2B advertising and marketing works poorly and puts tremendous pressure on the sales team as they literally have toPULL the prospects from nowhere and work hard to make a sale.
Ask any ad agency and they'll tell you it's completely unrealistic to expect prospective clients to contact you out of the blue to...