Business plan

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This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserveconfidentiality and proprietary information.

You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.

Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software atmarketing@paloalto.com. For product information visit our website: www.paloalto.com or call: 1-800-229-7526.

Copyright © Palo Alto Software, Inc., 1995-2009  All rights reserved.


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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose itwithout the express written permission of _________________________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________.

Upon request,this document is to be immediately returned to _________________________.

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

This is a business plan. It does not imply an offering of securities.


1.0 Executive Summary 1
Chart: Highlights 2
1.1 Objectives 2
1.2 Mission 2
2.0 Company Summary 2
2.1 Company Ownership 22.2 Start-up Summary 2
Table: Start-up Funding 3
Chart: Start-up 4
Table: Start-up 4
3.0 Services 4
4.0 Market Analysis Summary 5
4.1 Market Segmentation 5
Chart: Market Analysis (Pie) 6
Table: Market Analysis 6
5.0 Strategy and Implementation Summary 6
5.1 Competitive Edge 6
5.2 Sales Strategy 7
Chart: Sales Monthly 7
Table: Sales Forecast 7
6.0Management Summary 8
6.1 Personnel Plan 8
Table: Personnel 8
7.0 Financial Plan 8
7.0 Financial Plan 8
7.1 Break-even Analysis 8
Chart: Break-even Analysis 9
Table: Break-even Analysis 8
7.2 Projected Profit and Loss 9
7.2 Projected Profit and Loss 9
Chart: Profit Monthly 9
Table: Profit and Loss 10
7.3 Projected Cash Flow 11
7.3 Projected Cash Flow 11Table: Cash Flow 11
Chart: Cash 12
7.4 Projected Balance Sheet 13
Table: Balance Sheet 13
7.5 Business Ratios 13
Table: Ratios 14
Table: Sales Forecast 1
Table: Personnel 2
Table: Personnel 2
Table: General Assumptions 3
Table: General Assumptions 3
Table: Profit and Loss 4
Table: Profit and Loss 4
Table: Cash Flow 5
Table: Cash Flow 5
Table: Balance Sheet 6...