Business Strategy

1. SEGMENTATION, IDENTIFICATION
Strategy
1 why? What to do? And not how
2 long term vision
3 top management
4 envolves during the time

The components of a company´s environment
Macro.env:P.E.S.T.E.L
Political , Economic, Social, Technological, Environmental, Legal
-Upper strategy (providers)
-downer strategy (customers)

Micro.env: 5 forces Porter Tool + 1(state)
Bargaining powerof customers (poder de negociacion de los clientes)
Bargaining power of suppliers (poder de negociacion de los proveedores)
Threat of new entrants (amenaza de nuevos entrantes)
Threat ofsubstitutes (amenaza de productos sustitutivos)
Rivalry among competitors (rivalidad entre competidores)

Preparatory phase.
Env. Company :
1 Segmentation Performance positionning table or map Cn*
2Characteriste

S.B.U (Strategy business unit): homogeneus evolving area where the company provides with more or less success products or services.
2. S.B.U CHARACTERISTICS
DIFFERENTIATION
-Scarcity and not volume.
- High price.
- Satisfaction
MIXTE (Yo-Yo)
Universe globally in commoditization.
Mixte market también se escribe YoYo market.
Niches where the Price is higher.

3.ABELL TRI AXES (needs, target, answer)
POSITIONING TABLE
S.B.U | MarketCharacteristicc≠m | MyCompany | Most of competitors | Reports consequences | Ideal strategies a priorifuture strong trend |
1 α| C (commoditization) | Ok Small advantage | Ok smaller | advantage | |
2 car | C | OkBut big competitor | ok | Dissolve | |
3 pencil | ≠ (diferentated) | Ok kSF | No | Major adv. |> M |
4 shoe | ≠ | Ok | OkStrong RdD | ProblemDisadvantage | |
5 | | | | | |
+RdD-> Research and development department
Si todos mis competidores son smallers is anadvantage. Se mantiene y puede crecer.
Si tengo un gran competidor solo puedo, mantenerme, ir a peor o quebrar.
Si nadie puede competir conmigo puedo mantenerme o crecer pero más que el resto. You are...