Canyon ranch

Canyon Ranch Case

It was strongly thought that traditional business and new tecnologies were not highly compatible,however,it is seems that not only they are not incompatible but alsocomplementaries. The Canyon Ranch Case shows how practical could be a mix of both work methods and at the same time keeps both ideas independent each other.
I would say that one of the most importantidea a learnt from the case has been how by the implementation of the IT within the company,that one has been helped to provide a better service to the customers.
At the begging you can thinkthat Information Tecnologies are only relationed with the administrative part of the business,basically you would say they help accounting to have a “better life”. However they are not the only onewho benefit for that process because from then on you would identify what it is your cost, what are the most demanding services of your customers or what are things customers complaing about. All ofthis will result in a lower price for the clients(cost reduction), better range of services and better quality on the service(customize the process and eliminating non desirable activities)
Youcan see how Canyon Ranch has been able to introduce this changes in the company and keeping the traditional ways of treatment and dealing with customers. My impression is that neither the customer northe employees have been affected by this new approach in the way the enjoy/work the facilities in the old style.
The new future in the market of spa for Canyon Ranch will be mark by their styleof perfomance,the new investment on infomation tecnology has provided them the base to work efficiently,but now the results will be determinaded by the logistic part, which includes marketing,corporate culture and productivity. The implement on the structure has offered them the opportunity to increase the number of branches because it is easier now to be conected between them.
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