Caso De Estudio Apple

CASE: Apple Inc. in 2008
Apple Computer, Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a computer software and hardware manufacturer. Apple Computer, Inc. is famous for having one of the largest and most loyal customer bases that have helped to make concrete consistent growth for the company (Yoffie, Slind, 2008).
In 2007 Apple Computer Inc., became Apple Inc.to mirror its expansion into the consumer electronics market while still upholding its traditional focus on the personal computer. Apple Inc. has changed from being known as strictly a computer company into a diverse technology company that is known for its art, video, graphics, and always pushing the envelope as a content creator. CEO Steve Jobs is not only the company leader he is one of itsmajor creators. Jobs latest creation is the iPhone. He refers to it as a magical device that will change the world (Boykin, Fiorini, Tanaka, & Webb, 2008).
Present Day Apple, Inc. (21st Century)
A fast-increasing portion of Apple’s hub operations involved non-Macintosh business areas that were less than a decade old (iPod, iTunes) or, indeed, less than a year old (Apple TV, iPhone). These productlines set Apple on a path to becoming a qualified digital convergence company (Yoffie, Slind, 2008).
Apple introduced the iPod, a portable digital music player based on the MP3 compression standard, in November 2001. Thanks to its sleek design, it soon became a symbol of the Digital Age (Yoffie, Slind, 2008). Initially, the iPod could only be compatible with Macs. But in August 2002 Appleintroduced an iPod for Windows. The company's approach to developing and marketing the iPod was less closed than its longtime approach to deploying the Macintosh (Yoffie, Slind, 2008).
Apple and its distribution partner, the mobile operator AT&T Mobility (formerly called Cingular Wireless), began selling the iPhone in late June 2007.
Apple’s successes in 2008 are not without challenges. Specifically,Steve Jobs addressed the issue of competitors in each of its industries. For instance, how will Apple continue to dominate the digital music player industry considering the growing number of well-funded competitors? How should Apple go about increasing its share of the market form mobile smart phones? How should the company improve its relatively weak position in the computer industry? How mightchanges in customer preferences affect the company’s outlook for growth.
The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to consumers, students, educators, businesses, and government agencies through its innovative hardware, software, peripherals, services, and Internet offerings. The Company’s business strategy leveragesits unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. The Company believes continual investment in research and development is critical to the development and enhancement of innovative products andtechnologies. In addition to evolving its personal computers and related solutions, the Company continues to capitalize on the convergence of the personal computer, digital consumer electronics and mobile communications by creating and refining innovations, such as the iPod, iPhone, iTunes Store, and Apple TV®. The Company desires to support a community for the development of third-party products thatcomplement the Company’s offerings through its developer programs. The Company offers various third-party software applications and hardware accessories for Mac® computers, iPods and iPhones through its retail and online stores, as well as software applications for the iPhone platform through its iTunes® App Store. The Company’s strategy also includes expanding its distribution network to effectively...