Coca-Cola

I'm going to talk about Coca-Cola

Coca-Cola is an effervescent drink sold in stores, restaurants and vending machines in more than 200 countries. It is produced by The Coca-Cola Company.

Andnow I'll tell you a short description of its history


HISTORY


The Coca-Cola was created in 1886 by John Pemberton in Jacobs' Pharmacy of the City of Atlanta, in EEUU. With a mixture ofcoca leaves and kola nut seeds wanted to create a remedy, which began being marketed as a medicine that 0i7, then was sold in pharmacies as a calming remedy thirst, to 5 cents glass.
  Frank Robinsonnamed it Coca-Cola, and his calligraphy designed the current logo of the brand. By becoming famous drink in 1886 was offered to sell its creator across America. Pemberton accepted the offer (sold theformula and his company $ 23,000) and opened several packers in the United States.
Later a group of lawyers bought the company and made Coke arrived everyone. From there the company became TheCoca-Cola Company.
The formulates is a trade secret, kept in a bank in Atlanta.
An urban legend says that she only have access two managers
There are today different variants as: Coca-Cola light,Coca-Cola Zero…

Now I'll talk a little about marketing strategies on which they base their sales

MARKETING


Coca-Cola is a company that over the years has been characterized by aninnovative advertising has emerged as the market leader.
Coca-Cola, in their mission not looking to sell products, but to create positive change, to make the world a better place.
RecentlyCoca-Cola has realized that its marketing strategy, which worked well for decades, needed to evolve
Their ads have always focused on trying to override the values moral and family unityespecially, with the objective of selling its products in addition to their corporate image.
Ads for Coca-Cola always marked by controversy they cause. These spots are characterized by including some...