Coca Cola

Páginas: 2 (430 palabras) Publicado: 7 de diciembre de 2012
In this special project I will talk about a product that the vast majority of us have ever used “the Coca Coke”. As we all know Coke is a soft drink and refreshing that a lot of people like. Soalso will talk about the beginnings of this great industry and the primary purpose for which it was created the drink.
Besides being informed by a curious fact about the purpose for which it wascreated the drink. Could not fail to mention in this special work the importance of advertising media product that has almost a fad impose on consumers.

Coca-Cola is a carbonated soft drink soldin stores, restaurants, and vending machines in more than 205 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademarkof The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought outby businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
The company produces concentrate, which is thensold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentratein combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises,which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke...
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