Colores naturales

Bright future for natural colors
Right now, around the world the market demand for natural colors in beverages and confectionery shows a strong growth. Indeed, the future in food and beveragescolors looks bright, naturally bright.

The global beverage and confectionery industries are making a shift towards natural colors as more and more consumers associate natural products with superiorquality. The rising preference for all natural colors is also fuelled by the increased awareness of food safety and health issues - consumers are demanding a natural and healthy alternative to theartificial variety.

Chr. Hansen has the natural alternatives
Since the early days of the 134-year old ingredients supplier’s life Chr. Hansen have been specializing in natural color solutions. Today’sChr. Hansen—the global market leader in natural colors offers a full color range for the food and beverage industries.

Thus, Chr. Hansen also offers natural alternatives to the six synthetic colorswhich the British Food Standards Agency (FSA) have recently urged UK food manufacturers to phase out due to the findings of the “Southampton study” published in The Lancet in September 2007. The studyconcludes that the synthetic colors can aggravate hyperactivity in children.

Since the study was published many manufacturers have been replacing artificial colors with natural versions and thisshift may increase as forty-two organizations across Europe have recently called for the EU Commission to ban the artificial colors in question: tartrazine (E102), quinoline yellow (E104), sunset yellow(E110), carmoisine (E122), ponceau 4R (E124) and allura red (E129). The organizations supporting a ban on the “purely cosmetic” ingredients are consumer associations, food organizations, and healthgroups.

Double-digit sales growth
Chr. Hansen is supplying natural colors for the major global players in the food and beverage industries. “During the past two years we have seen a solid...