Comercio internacional de merey

INTERNATIONAL MARKETING
Number 1:
There are two ways to do Marketing. They are Local Marketing and International Marketing. Although they have some points in common they are different in many things.
Firstly, as similarities we can find that success in both depend on to know the customer in a context including competition, government policy and regulations, and the broader economic,social, and political macro forces that shape the evolution of markets. Indeed, Marketing in the wider mean of the word implies the knowing of the customer, the product, the advertising of this, the selling, and the service. Also, it is necessary to take in account four basic points which are the core of this complex activity. They are:
* Product planning and development.
* Placedistribution and delivery.
* Pricing strategy.
* Promotion.

Secondly, it is necessary to affirm that International Marketing is different to Local Marketing although the principles of marketing remain the same. There are several reasons for these differences:

* To long distance it is difficult getting and staying close to the customer.
* Different countries mean differentenvironment and different values.
* Understanding and surveying customers may be difficult using normal and domestic methods.
* It could be necessary to modify or redesign a product to go into other country and it means an increasing in the production cost.
* Being perceived as a foreigner can be a barrier against your product.
* It is necessary to adapt the advertising to the foreigncountry.
* Distribution of goods to long distances could be a logistic challenge.
* Certain features may not be cost-effective to long distance.
* Service after sale may be difficult.
* Monitoring customer satisfaction could be impossible.
Moreover, it is important to develop an appreciation of the differences in industrial, economic and technological levels between you andthe foreign customer. That includes cultural differences such as, the language and values, political and legal issues and, different practices in business and competition. Others important aspects to be respected in International Marketing are an adequate planning, all the financial considerations, networking and promotion, the fact to have the alternative to obtain assistance and the quality ofthe product to be offer.

Once we have a panoramic view about important points that make the International Marketing different to the Local Marketing we can understand the difficulties and problems that bring go abroad. International mean too, time consuming, patience and, to have enough financial support because sometimes for to succeed you need to wait. Obviously, risks are higherin International Marketing than in Local Marketing and, you need to decide if you want to be a direct or indirect exporter or importer. In fact, the businessperson who is boarding in a business abroad needs to consider these entire things and many others.

Now, I am going to illustrate the International Marketing activities using an example. In this case, it will be used a fictitious tradecompany for academics purpose and, it will be called “Guanipa Exporters & Importers”. This company is located in Venezuela. It has 20 years experience and it is specialist in the exportation and importation of fruits and others agricultural products. As a result of the time doing this specific kind of exportations and importations this company is very well recognized for the community ofagricultural traders who made business in Venezuela. Also, Guanipa Exp & Imp is a very well organized company which enough preparation to face challenges itself or as an agent. Thanks of an information gave to us by a contact, the company knows that the cashews nut is being bought for an Indian company which process it and it sell the final product in U.S. We think that it could be a good...