Como sustentar un logo

2007

International Advertising Association
Corporate Identity
Logo Layout & Grids Digital Media

Logo
Logo Graphic Guidelines Colours Primary & Secondary Logo Colour Applications & Sponsorship Stationery Paper & Printing Typeface

1.

Colours Primary

4 colours: CMYK

C 100 M 95 Y0 K 62 2766 C

C0 M0 Y0 K 24 cool gray 4C

C0 M5 Y 10 K 30 warm gray 4C

1 colour: PANTONE3 colours: RGB/ for Web

R6 G3 B 76

R 201 G 202 B 204

R 189 G 180 B 171

Colours Secondary
4 colours: CMYK C0 M 100 Y0 K0 Pantone Process Magenta C 100 M0 Y 10 K0 Pantone Process Cyan C 100 M0 Y 35 K 10 Pantone 321 C C 30 M 100 Y0 K0 Pantone 227 C C 70 M 100 Y0 K0 Pantone 2607 C

1 colour: PANTONE

3 colours: RGB/ for Web

R 236 G0 B 140

R0 G 173 B 221

R0 G 156 B 166

R180 G 29 B 141

R 112 G 43 B 144

4 colours: CMYK

C 30 M0 Y 100 K0 Pantone 382 C

C0 M 100 Y 100 K0 Pantone 485 C

C0 M 60 Y 100 K0 Pantone 151 C

C0 M0 Y 100 K0 Pantone 106 C

C0 M 30 Y 100 K0 Pantone 1235 C

1 colour: PANTONE

3 colours: RGB/ for Web

R 191 G 215 B 47

R 237 G 28 B 36

R 245 G 130 B 31

R 255 G 242 B0

R 253 G 185 B 19

2.

Logo Graphic GuidelinesThe current logo has an added gradient from a lighter to a darker blue to ensure that the logo is not rigid. It is also used within a box now to ensure that the logo is consistently used correctly.

Inspiring Excellence in Communications Worldwide

Also not allowed to duplicate or redraw or retype any part of the logo.

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Always respect the protection area which isan imaginary boarder of 1/2 the height (x) of the logo.

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0.45 cm 0.9 cm 0.45 cm

0.17 inches 0.35 in inches 0.17 inches

Minimum size of the logo is H= 0.9 cm 0.35 inches

3.

Logo Chapter Indentifier
We can include the Chapter indentifier under the actual logo, but within the logo protection space. This is for use when the opposite corner of the page has information on it(an address for example).
NEW YORK CHAPTER

NEW YORK CHAPTER

This is where the IAA logo should be placed with the Chapter identifier provided the opposite corner of the page is empty. This way we can show the Chapter to be an accessory to the logo and not a part of it.

NEW YORK CHAPTER

4.

Logo Colour Applications
4 Colours: CMYK 2 colours: Blue and Black

3 Colours: RGB for WebBlack & White

1 Colour: PANTONE

Logo in Sponsorship
Keep logo in white as in the example above when being placed on coloured backgrounds (please refer to - Logo Coloured Backgrounds). You can also change the pantone according to the IAA colour palette (please refer to - Primary or Secondary Colours).

5.

Logo Coloured Backgrounds

Logo Colour Misuse

6.

Logo Sizes

A4 incentimeters: 29.7h x 21w Logo = 1.4h A4 in inches: 11.7h x 8.26w Logo = 0.55h

Letter in centimeters: 27.94h x 21.59w Logo = 1.4h Letter in inches: 11h x 8.5w Logo = 0.55h

A5 in centimeters: 21h x 14.8w Logo = 1.3h A5 in inches: 5.8h x 8.26w Logo = 1.51h

Powerpoint in pixels: 600h x 800w Logo = 41h Powerpoint in cetinmeters: 28.22h x 21.16w Logo = 1.4h Powerpoint in inches: 8.33h x 11.11wLogo = 0.55h

Business cards in centimeters: 5h x 9w Logo = 1.1h Business cards in inches: 1.96h x 3.54w Logo = 0.43h

If your document size is different, please refer to the closet format. Reduced to 40% of the format.

7.

Stationery Business Cards
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Michael Lee

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Executive Director

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PERSONAL ADDRESS 521 Fifth Avenue, Suite 1807 New York, NY 10175 USA Tel: +212557 1133 Fax: +212 983-0455 E-mail: michael.lee@iaaglobal.org www.iaaglobal.org

International Advertising Association

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Heather Leembruggen

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World Treasurer

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PERSONAL ADDRESS Communications Plus 5/93 Ridge Street North Sidney NSW 2060, Australia Tel: +61 2 9922 2515 Fax: +61 2 9922 2595 E-mail: hleembruggen@ozmail.co.au www.iaaglobal.org...