Crativity and organizational culture

Nowadays, organizations are mini-societies that have their own patterns of behaviour and shared meanings, attitudes, beliefs and values that are part of its organizational culture, so it has a decisive influence on the efficiency of the organization to meet its challenges and survive. Viewed in this way culture becomes a key element through which individuals understand work, the preferences theyhave, what they consider positive and negative values, the meaning they attach to what they do, why do it and what they do that for. Culture fulfills several functions within any organization. On of them is that it conveys a sense of cohesion for members. For that reason, it is important to understand what culture means and what organization is. Louis (1985) says “Culture is a set ofunderstanding or meaning shared by a group of people. The meanings are largely tacit among members, are clearly relevant to a particular group, and are distinctive to the group” (p.74). Culture is important to the better understanding of why some people act in determined ways in certain situation and other people act differently. Organization is a social unit of people who are systematically arranged andmanaged to meet a need or pursue collective goals on a continuining basis. All organizations have a management structure that determines relationships between functions and positions. Organizations are open systems in that they affect and are affected by the environment beyond their boundaries. We are involved in more than one organization and every organization has its own culture. The objective ofthis essay is to examine organizational culture and creativity through explaining creativity, discussing some examples and analysing why it is important in the contemporary market.
The core elements are the organizational values that are understood as systems of preferences in behaviour. They criteria that give meaning to culture and society and they are shared and recognized by a lot ofpeople, regardless of the trial of a particular individual. Thus we understand that culture is the medium that enables organizations to know themselves and to identify their potential, to manage their resources and their strategies in order to achieve innovation. Culture provides conditions so organization can establish criteria and regulations that are obeyed and respected by all members in order todevelop behaviours that benefit everyone. In addition it is necessary to say that culture by itself does not cause a complete transformation in an organization, but it is essential to implement a system or innovative activities that are of collective interest thus internal and external processes are improved and benefits can be seen better for both employees and clients. In this sense, culture onlyprovides conditions for managers to institute systems that lead to change in corporate behaviour. That is why any organization gets to know itself and understand the elements that organizational culture provides as long as they develop an innovative system or process by implementing creativity and identifying details to bring greater stability and growth. Thus generating a normative conduct basedon the development of creative and innovative ideas that make way to its ultimate goal: to reach innovative results that reinforce the initial culture, cultivating in this sense an organizational culture of innovation.
Creativity, one of the foundations of innovation, enables organizations to develop processes to be competent. Therefore, organizations have got interest in creativity, not onlyfor the aspects of advertising and design but as the human potential that not only generates ideas but also put them into practical plans to achieve innovative products, processes or services. Creativity is complex, there are several approaches that consider something creative or not, maybe that is why in the past it was not considered be part of organizations, so if something was to...