Design Thinking: Transforming Teams

Stanford University
Innovation Masters Series

Design Thinking: Transforming Teams
Bill Burnett – Executive Director Design Program
February 7, 2012 via Webinar, Stanford

Transforming teamswith d.thinking
• Teams are collections of people formed around organizational tasks. • They are also a collection of behaviors. • If you want to transform teams you need to substitute new behaviorsfor old.
– change the way they brainstorm – change their space

• You change behavior by modeling • It takes about 8 weeks for a behavior to become a habit.
Stanford Center for ProfessionalDevelopment •

Design Thinking started at Stanford

"We believe the next generation innovators and leaders need to be great design thinkers."
David Kelley Stanford Professor of Mechanical EngineeringFounder, the d.school and IDEO

Stanford Center for Professional Development

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Design Thinking stands for…
• An dynamic approach to problem solving
– works well on poorly bounded problems –utilizes prototyping and iteration for rapid learning and improvement – Includes many methods for generating alternatives to increase innovative outcomes

• An approach to problem finding
– – thehighest leverage is found in re-framing problems ethnography and empathic observation is the key to avoiding symptoms and redefining the solution-space prototyping used to provoke new questions andreveal latent needs

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• A new perspective on value creation
A human-centered, co-creation process focused on real end-user needs that yields the highest value to all stake holders

StanfordCenter for Professional Development

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Design Thinking process

Stanford Center for Professional Development

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Design Thinking process

Brainstorming!
Stanford Center forProfessional Development •

Brainstorming doesn’t work!
• Jan 30th 2012 article by Jonah Lehrer quotes research that says: – brainstorming is inefficient. – in a Yale study, people have twice as many ideas...