Diseno

Executive Summary
The city of Claremont has been growing by 6% annually for the past five years. Currently, the city's population is 700,000. Most importantly, the greatest population increase is in southwest Claremont which is the city's most affluent area. The population of southwest Claremont has grown by 20% the past two years. The 80,000 residents of the area have an average income of$200,000 and the average home is valued at $350,000. The new construction in southwest section of the city is valued at 600 million dollars in home sales next year alone. Growth in the area has also generated increase remodeling of existing homes. Last year, remodeling projects were up 20% over the previous year and accounted for $20 million paid for remodeling services in the area.
The building andremodeling in southwest Claremont has increased the demand for interior design services. Last year, residential interior design companies generated $4 million in sales in the greater Claremont area. Forecasts for next year predict that there will be an increase of 11% in sales.
Hamlin and Park Design will offers a wide range of interior design services to meet any client's needs in southwestClaremont:
* On-site consultations;
* Project survey & analysis;
* Space planning & furniture arrangement;
* Design concepts;
* Finishes & furnishings;
* Custom designs;
* Purchasing, delivery, & installation;
* Project coordination & management.
Courtney Hamlin and Katherine Park have ten years of experience with the city's top interior designsfirms.  Both have been successful is creating a base of former clients that will refer new business to the designers.

1.1 Objectives
Hamlin and Park Design offers a wide range of interior design services to meet any client's needs in southwest Claremont.
The primary objectives of our firm are to:
* Exceed customers' expectations for service and product.
* Increase the number ofclients served by 15% per year through superior performance.
* Develop a sustainable start-up business that is profitable.
1.2 Mission
Hamlin and Park Design's mission is to assure superior customer service by doing the following:
* Open communication with clients. The explanation of the "pros and cons" of different selections and design options are discussed in detail.
* Include theclient in every stage of the design process.
* Exceed the customer's expectations for the project.
* Maintain continuing education of the latest development and innovations in the interior design field.
Company Summary
Courtney Hamlin and Katherine Park will start Hamlin and Parks Design to offer a wide range of interior design services to clients in southwest Claremont. The company has ahigh level of expertise in interior design and will provide superior personal services to all clients. Courtney and Katherine take pride in knowing that 50% of their business comes from repeat clients and their referrals.
Our responsibility as interior design professionals is to take the client's design goals and utilize our skills and resources to exceed the client's expectations for service,value, functionality, and beauty.
2.1 Company Ownership
The owners and designers of Hamlin and Park Design are Courtney Hamlin and Katherine Park.
2.2 Start-up Summary
Courtney Hamlin and Katherine Park will invest $60,000 in Hamlin and Park Design. They will also secure a $50,000 loan.
The following table and chart show projected initial start-up costs for Hamlin and Park Design.

Start-upFunding |
Start-up Expenses to Fund | $20,550 |
Start-up Assets to Fund | $79,450 |
Total Funding Required | $100,000 |
Assets | |
Non-cash Assets from Start-up | $20,000 |
Cash Requirements from Start-up | $59,450 |
Additional Cash Raised | $0 |
Cash Balance on Starting Date | $59,450 |
Total Assets | $79,450 |
Liabilities and Capital | |
Liabilities | |...