mass product (commodity) small growth rates/ margins consumer appliances
Geography North America Europe Asia-Pacific
Charger well established product good growth rates and margin mobile devices
Business Model: B2B
new innovative product high growth rates and margins medical diagnostic equipmentStart with Income Statement @ Year-end 2009
What stands out? Distribution costs are way up R&D is way down
What stands out? Regional growth in North America & AsiaProduct trend favors Charger
This chart shows total market for FCI’s 3 product categories. What stands out?
Market is growing
• Especially in NA & Asia • Fairly flat in EuropeThis chart shows FCI’s market share. What stands out?
FCI’s Market Share is in general decline
Product Mix 2
What is our opportunity? How big are our markets?
This chartshows market share & margin with the size of the bubble representing the market size You must choose a strategy:
Higher Margin Larger Market Product Segment …or a mixed strategyMarket Strategy
This chart shows market share & margin with the size of the bubble representing the market size You must choose a strategy: Lower Margin
Larger Market Product Segment…or a mixed strategy
Market Share Targets
You must enter your Market Strategy: market share targets by region, segment and product into TM1
R&D and Selling Expense
What stands out?
R&Dis decreasing, threatening product viability
Selling Expense is fairly flat after adding Europe & Asia in 2008
Determine R&D Strategy
Enter in TM1
What stands out? Pastpricing strategy is inconsistent
• Alpha, our commodity product, is priced above industry average (0%) • Charger & Nova are both below average
Inquiry Rate is dependent on price changes Determine...