Ensayo Sistema Experto De Conteo De Pasajeros

Summary

We seek to offer the Earth’s Biggest Selection and to be the Earth’s Most Customer-Centric Company, where customers can find and discover anything they may want to buy online.

The company’s successful Initial Public Offering (IPO) on May 15, 1997 netted approximately $50 million. The company used the money to expand into new product categories and new geographic Regions. It alsoextended its business model, adding auctions and an online marketplace where gain access to millions of loyal customers.

While there are no foregone conclusions, and we still have much to prove, Amazon.com today is a unique asset. We have the brand, the customer relationships, the technology, the fulfillment infrastructure, the financial strength, the people, and the determination to extend ourleadership in this infant industry and to build an important, and lasting, company We will use technology to reduce costs, but the bigger effect will be using the technology to drive adoption and revenue.

Bezos believed that the key challenge to the company in 2001 was to quickly achieve profitability. “We have a tremendous amount of work to do and there can be no guarantees,” he continued.“We have a plan to get there, it’s our top priority.

2001 is likely to be a trying year for Amazon on many fronts, and we see a dearth of positive catalysts. Although Amazon.com is the clear lea der, we believe it still faces many questions concerning near-term liquidity, profitability, growth, and stability. Amazon clearly has the traffic and the brand but now needs to show that it canconsistently generate profits and cash flow. We remain concerned about the company’s ability to achieve its stated goal of profitability in 4th quarter 2001.

The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of a customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices;guaranteed satisfaction with what you buy; friendly, Knowledgeable service; convenient hours; free parking; a pleasant shopping experience.

Jeff Bezos, a 32-year-old summa cum laude computer science and electrical engineering major from Princeton University, founded Amazon.com in July 1994. During the early 1990s, Bezos had worked at D.E. Shaw, a specialized investment management firm thatfocused on building companies that exploited the economic implications of technological innovation. While there, Bezos spent time researching the Internet and developed a list of over 20 categories of products that he thought would be successful online. Books were at the top of the list. Commented: Several characteristics of the traditional book industry have created inefficiencies for allparticipants.

As a result, returns in the book industry are high, creating substantial additional costs. Finally, publishers and traditional book retailers cannot easily obtain demographic and behavioral data about customers, limiting opportunities for direct marketing and personalized services.

Bezos named the company he founded Amazon after the “Earth’s Biggest River” to signify his intention ofbuilding the “Earth’s Biggest Book Store.” Bezos and his team of roughly ten employees spent the first year working on software development and, in July 1995, launched his “web book store” in the 400 square foot garage attached to his rental house.

We set out to offer customers something they could not get any other way… We brought them much more selection than was possible in a physical store andpresented it in a useful, easy-to-search, and easy-to-browse format in a store open 365 days a year, 24 hours per day.

We maintained a dogged focus on improving the shopping experience…offering gift Certificates. We dramatically lowered prices, further increasing customer value.


Evolving the Strategy

With cash from its IPO, the company began aggressively rolling out other product...