Enterprise Value Map
(Practical paths to increase shareholder value)
It’s easy to say shareholder value is important. Not so easy to make it influence the decisions that are made every day: where to spend time and resources, how best to get things done, and, ultimately, how to win in the competitive marketplace. This Map is designed to accelerate the connection between actions youcan take and shareholder value. It is not rocket science and it is not complete, but it can jump-start the process of focusing on the things that matter most and then choosing practical ways to get them done. Here are two simple ways to use it: Start at the top. Working your way down, at each step ask yourself, How will we improve this? This will help ensure that your tactics support yourobjectives. Start at the bottom. Working your way up, at each step ask yourself, Why are we doing this? This will help ensure that every tactic leads to shareholder value.
Revenue Growth
How Value is Created
(Value Drivers)
Operating Margin
(after taxes)
Asset Efficiency
Cost of Goods Sold (COGS) Property, Plant & Equipment (PP&E) Receivables & Payables
Expectations
Volume
PriceRealization
Selling, General & Administrative (SG&A)
Income Taxes
Inventory
Company Strengths
External Factors
Acquire New Customers
Retain and Grow Current Customers
Leverage IncomeGenerating Assets
Improve
Improve
Improve
Improve
Strengthen Pricing
Customer Interaction Efficiency
Corporate/Shared Services
Efficiency
Development & Production
EfficiencyLogistics & Service Provision
Efficiency
Improve
Improve
Improve
Improve
Improve
Income Tax
Efficiency
PP&E
Efficiency
Inventory
Efficiency
Receivables & Payables
Efficiency
Management & Governance Effectiveness
Improve
Execution Capabilities
What You Can Do
(Improvement Levers: Business Processes, Assets and Organizational Capabilities)
Marketing &Sales Product & Service Innovation Account Management Cross-Sell/ Up-Sell Retention Cash/Asset Management Demand & Supply Management Price Optimization Marketing & Advertising Sales Customer Service & Support Order Fulfillment & Billing IT, Telecom & Networking Real Estate Human Resources Procurement
(Excluding Production Materials & Merchandise)
Business Management
Financial ManagementProduct Development
Materials
Production
Logistics & Distribution
Merchandising
Service Delivery
Income Tax Management
Real Estate & Infrastructure
Equipment & Systems
Finished Goods
Work in Process & Raw Materials
Accounts, Notes & Interest Receivable
Accounts, Notes & Interest Payable
Governance
Business Planning
Program Delivery
BusinessPerformance Management
Operational Excellence
Partnership & Collaboration
Relationship Strength
Agility & Flexibility
Strategic Assets
Change What You Do
What you provide Whom you target and serve How you compete Where you deploy resources Which operations you outsource
Increase focus on high-value/highpotential customers
Broaden product and service offerings
Increase focus onhigh-value/highpotential customers
Increase focus on high-value/highpotential customers
Increase focus on high-value /highpotential customers
Increase emphasis on generating revenue from company assets Increase focus on developing and protecting intellectual capital Increase focus on divestiture and reinvestment
Acquire competitors
Rationalize and/or refocus product and serviceportfolios Increase emphasis on differentiated pricing across customer segments Increase focus on pricing effectiveness/ price optimization
Rationalize targeted customer segments
Rationalize targeted markets and customer segments
Rationalize and/or refocus product and service portfolios
Differentiate treatment of customers/ segments Increase use of lowercost delivery/ installation...
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