Ergonomia

trendwatching.com is an independent and opinionated consumer trends firm, relying on a global network of hundreds of spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide. More information at www.trendwatching.com

December 2009 | Here are 10 trends that will inspire you to introduce winning new products and services in 2010.Remember, you can't shrink your way to greatness ;-) P.S. For those of you who need to know ALL the trends that will excite consumers over the next 12 months, don't miss out on our new, exclusive 2010 Trend Report. More info here »

Opportunities aplenty in 2010 for those obsessed with satisfying consumer needs in new ways

First of all: It’s going to be another interesting year. Has the globalrecession really, officially ended? And if so, will the aftermath cause pains for years to come? It’s something you will have to figure out yourself, as we’re certainly not macro-economists or futurists. However, having been at the game of tracking and interpreting changes in consumer behavior for quite a while now, we find ourselves spotting more recession-proof opportunities than ever before. Why?Consumers, recession-stricken or not, still value innovations that are pragmatic, or exciting, or those that save them money, or entertain them.... oh well, you get the picture.

You are reading a PDF version of 10 trends for 2010 ( www.trendwatching.com/briefing)

Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into theabyss.

Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.

Whatever it is you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7. As this is all about trends, and as trends still mean everything from global warming to Spring 2011 skirt lengths, we need to clarifythat: • We’re tracking consumer trends. Not macro trends. Well, actually, we do track those, but we don’t publish extensively about them. To fully prepare for 2010, best thing to do is to first dive into macro trends for the BIG picture (we like McKinsey’s Global Institute, and IMD’s “global challenges” site). After that, absorb as many consumer trends as you can. Obviously, trends don’t ‘start’on 1 January 2010. Professionals craving Top Ten lists is something we gladly cater to, but all trends are constantly evolving, and all of the content below is one way or another already happening. We’re also not saying there are only 10 consumer trends to track in 2010: There are dozens of important consumer trends worth applying at any given time of the year. We merely bring you a selection. Ifyou crave more, do check out all other trend firms’ Top Ten lists, or purchase our Premium service, which includes a full 2010 Trend Report. This means that many trends we’ve highlighted over the last years will still be as important next year as the ones we discuss in this briefing. Will STATUS STORIES (2008) still be big in 2010? You bet. Will SELLSUMERS (2009) continue to proliferate? Ofcourse. Is CURATED CONSUMPTION (2004!) still important? Definitely. Will we see more BRAND BUTLER examples? As long as the mantra of marketing being a service survives, then yes. These trends don't apply to all consumers. Hardly any trend does, anyway. Last but not least, this is about applying. Innovations. Hands-on. Execution. Making money. Now. Forget ‘Nice to Know’ or ‘Cool Stuff’ or ‘Pie in theSky’. For how to apply these trends straightaway, see the last section of this briefing. Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months.

Online lifestyles are fueling and encouraging 'real world' meetups like there's no tomorrow, shattering all cliches and predictions about a desk-bound,...